The Shops - Beach Day Edition Pop-up

Prepare for sun-soaked adventures at The Shops: Beach Day Edition Pop-up & Runway Show! This sizzling event is your ultimate destination for the latest beach fashion, accessories, and everything you need to make a statement by the shore.

Join us for a dazzling runway show that will feature the hottest beachwear trends of the season. Be captivated as models strut their stuff in the most glamorous beach-inspired outfits.

Calling all design businesses with beachwear and summer-related products! Secure your exclusive 9x9 vending space at our Beachwear Edition Pop-up, situated at a prime location on Chicago's Michigan Avenue, within our FashionBar space on level 3. Let's make this summer unforgettable and ensure you're a part of the beachwear revolution!

To view the full schedule for The Shops for the remainder of 2025 please click here.

What are the hours of operation at The Shops?

• The Shops take place during regular Water Tower Place hours of operation.
• Please click here to learn more!

Details:

• Limited to only 6-8 Brands per day.
• Here's the link to view the retail space at Water Tower Place (near JJill and White House Black Market).

We Provide:

• A 9 x 9 space
• (1) 6-foot Table
• (2) Chairs
• Music

What to Bring?

• A selection of your preferred items to vend. (Quality over Quantity please)
• Additional Tables if necessary (black lining is required)[please ensure they fit your space]

Assignment:

• The Space is assigned on a 1st-Come-1st-Serve basis, to ensure a spot of your liking please register as soon as possible

Next Steps:

Once purchased - You will receive "The Shops Check-in" itinerary document highlighting the following:

• Important dates & times leading to the event
• Set-up and breakdown information will be provided via the Check-in Document.
• Insurance suggestions using Event Insurance for vendor coverage. This is NOT required but is recommended.

Once secured, participating Vendors must fill out this Form ****** thoroughly (Google Form) in order for us to acquire details used for Marketing and Branding prior to the event.

Any questions please email them to: [email protected] or

Visit our website: www.fashionbarchicago.com for more details

"Love the Fashion, Raise the Bar!"

Event Venue & Nearby Stays

Water Tower Place (Level 3 Next to JJill and White House Black Market), 835 N Michigan Ave, Chicago, United States