The Life of a Showgirl — Album Release Party at Virtue Rooftop

✨ “And, baby, that’s show business for you.” ✨

Taylor Swift’s twelfth studio album, The Life of a Showgirl, drops October 3 — and we’re celebrating in full glitter and glam the very next night at Virtue Rooftop.

From the moment doors open, step into Taylor’s newest era: bold, flamboyant, and sparkling in Portofino orange glitter. Think feathers, rhinestones, champagne, and show-stopping moments under the stars of Midtown Atlanta.

• We’ll be playing The Life of a Showgirl album in full — multiple times throughout the night so you can live and breathe every track the way Taylor intended.
• Starting at 8PM, our live DJ will turn up the energy, mixing Swift’s biggest hits from every era (1989, Reputation, Midnights, The Tortured Poets Department and more) with brand-new showgirl bangers like “Honey”, “The Fate of Ophelia”, and “CANCELLED!”.

• Themed cocktails inspired by the tracklist
• A professional photographer on-site to capture your glitter, feathers, and showgirl sparkle.
• Photo ops with themed backdrop + our neon Stay Sexy Atlanta sign.
• Rooftop vibes with fire pits, skyline views, and late-night energy until midnight.
• A dress code worthy of Taylor’s new orange era: sparkle, feathers, sequins, rhinestones, or your fiercest Swiftie fit.

• Date & Time: Saturday, October 4 | 5PM – 12AM
• DJ Set: 8PM – Midnight
• Location: Virtue Rooftop @ Colony Square, Midtown Atlanta
• Age: 21+ Only
• Tickets are released in limited drops at different price points. The earlier you grab yours, the better the deal. Don’t wait — once a tier sells out, the next price becomes active. 🎟

✨ Early Bird Swifties — FREE (very limited quantity, while they last)

🧡 Opalite Tier — $7 (next release of tickets)

🍯 Honey Highball Tier — $13 (limited drop)

💎 Showgirl Glam Tier — $19.89 (final advance tickets)

🎟 General Admission — $22 at the door (subject to capacity)

Event Venue & Nearby Stays

Virtue Rooftop, 1197 Peachtree Street NE, Atlanta, United States