The Great Indian Ad-Shift - Retail and CTV

India’s digital advertising landscape is rapidly evolving, and two powerful forces are leading the change — Retail Media and Connected TV (CTV). In this video, we explore how brands are shifting their ad budgets from traditional channels to data-driven retail media networks and high-impact CTV platforms.

Discover how e-commerce platforms, OTT streaming services, and smart TV adoption are transforming the way advertisers reach consumers in India. From precision targeting and measurable performance to premium video experiences, Retail Media and CTV are redefining the future of digital marketing.

In this discussion, we cover:

• What Retail Media is and why brands are investing heavily in it

• How CTV advertising on OTT platforms is growing in India

• The shift from traditional TV to programmatic and data-led advertising

• Opportunities for brands to drive better engagement, reach, and conversions

• Why this ad-shift is shaping the future of digital marketing in India

Whether you're a marketer, brand owner, media buyer, or digital strategist, this video will help you understand how Retail Media and CTV are changing the advertising ecosystem.

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