About this Event
Brands are losing loyalty, while influencer trust is at an all-time high.
It's no secret that consumers trust influencers more than brands. To stay ahead, brands need to start learning from influencers. They're the new experts at leveraging their community to build authentic digital products that grow their brand.
But the challenge for big brands is different. How do they protect their existing brand and stay true to their values, whilst launching new ideas and scaling?
Join us on Tuesday 30 April for a morning of panel events, where we'll hear how the biggest influencers and brand-led businesses have grown their brand by launching award-winning apps and websites.
08.45 - 09.15 Arrival and Breakfast
09.15 - 09.45 Panel 1: What can brands learn from influencers building digital products?
09:45 - 09.50 Break
09.50 - 10.20 Panel 2: How do well-known brands take risks?
10.20 - 10.30 Wrap up and event ends
Holly Brooke, Commercial Director at Skin Rocks
With over 10 years of experience across strategic partnership-led roles; Holly is now the Commercial Director for award-winning skincare brand Skin Rocks, founded by advanced aesthetician Caroline Hirons.
Having led the development and launch of Skin Rocks’ industry-first skincare app of the same name, which received 30,000+ downloads within the first hour and multiple award wins since, Holly has secured partnerships with numerous, globally recognised brands and continues to drive lucrative opportunities to increase brand awareness.
Camilla Lorentzen, Founder at Mila
For the past 10 years, Camilla Lorentzen has made it her mission to help people feel like their bodies are good enough. Alongside her wife Julie Lorentzen, they’ve built a community across Instagram, TikTok & YouTube of over 12.3 million followers.
Working with award-winning digital product studio Planes, Camilla launched Mila: a first-of-its-kind fitness app that gives users exercise suggestions based on their mood. On launch, the app received 20,000 downloads in the first 24 hours and hit #1 in the Health & Fitness app chart in over 5 countries.
Event Venue & Nearby Stays
Old Street, Old Street, London, United Kingdom
GBP 0.00
