The Fashion Founders - Ultimate Shopify Masterclass

Are you ready to take your fashion brand from idea to reality but feeling overwhelmed by the tech, time, or sheer number of options? You’re not alone, and I’m here to help.

Big brands spend over 6 figures for a highly converting website with the perfect upsell features, but after 15 years in the fashion industry, I know a great site doesn’t need to break the bank. Forget hiring someone off Upwork for a low-budget site that falls short. I’ve designed the ultimate Shopify™ sales theme and built an exclusive masterclass to teach you everything you need to launch a high-converting fashion store in just one weekend.

No more wasting hundreds on Shopify themes that leave you stuck halfway. This is the course that will change your brand overnight. Ready to elevate your online store?

• Complete Customisation
  Tailor every page to suit your fashion brand. Learn to add upsell products, embed videos, and optimise image attachments, size guides, and detailed product shots.
• Psychology of Big Brands
  Discover the conversion tactics that top brands use to drive millions in sales, and how you can apply these to your own store for maximum impact.
• 4 Hours of Step-by-Step Instruction
  Get access to a comprehensive set of modules guiding you through every aspect of Shopify store setup.
• Professional Image Editing
  Master Photoshop and Canva to ensure your product images are high-quality and captivating.
• Organised, Effective Store Setup
  Manage every aspect of your store – from products and collections to SEO, navigation, colour schemes, and more.

1. Time
   Setting up a Shopify™ store can be time-consuming, especially when you're researching everything from scratch. I'll save you hours with step-by-step guidance that simplifies the entire process.
2. Tech Know-How
   If you feel intimidated by the platform or fear missing something crucial, don’t worry. Shopify is different from platforms like Etsy or Wordpress, but I'll ensure you feel confident at every stage.
3. Too Many Options
   Overwhelm from wanting perfection before launch is real, but I’ll help you focus on what matters most so you can launch with confidence, and refine later.

By the end of this masterclass, you’ll have full control over your Shopify™ store and the confidence to manage it. You’ll learn everything from shipping and taxes to setting up your store settings, domain, and sales channels. Plus, I’ll show you how to maintain your store moving forward.

We’ll dive deep into store design, customising every page to match your brand’s vision. Your store will be ready to convert visitors into buyers, with a professional look that speaks directly to your audience.

We'll also cover content creation – because your content is what sets your brand apart and takes the longest to perfect. From products and collections to supporting pages like About Us, Blog, FAQs, and more, you'll walk away with a store that’s not just set up but ready to sell.

Module 1: Business Formation, Trademarks & Domain Registration
Everything you need to legally establish and protect your fashion brand.

Module 2: Shopify Setup
Step-by-step guidance through all the technical aspects of creating your Shopify™ store.

Module 3: Customising Your Store’s Design
Personalise your store to reflect your brand's identity and create a seamless user experience.

Module 4: Building High-Converting Store Content
Ensure your product descriptions, images, and supporting pages are designed to convert.

Module 5: Photography Styles & Best Practices
Learn which photography styles work best for fashion, and how to make your products stand out.

Module 6: Live Product Shoot for Your Store
Take your own high-quality product photos that are ready to be uploaded directly to your store.

Module 7: Recommended Apps for Fashion Stores
Discover the must-have apps to boost your sales and streamline operations.

Module 8: Shopify Launch Checklist & Go Live
Ensure everything is in place to launch your store with confidence, including a complete go-live checklist.

In just two days, you'll have a beautifully designed, fully functional Shopify store ready to start generating sales. Skip the trial and error, and let me show you the most effective strategies, backed by over a decade in the fashion industry.

Event Venue & Nearby Stays

Hilton London Metropole, 225 Edgware Road, London, United Kingdom