The Creative Studio Roadmap

You've built the portfolio. You've won the awards. You've landed the clients.

So why does growing your creative studio still feel like guesswork?

Join Matt Essam, author of The Creative Studio Roadmap, in a live launch event hosted by Chris Do, where strategy meets real-world application.

The Creative Studio Roadmap is a step-by-step guide to building a creative studio that delivers freedom, fulfillment and financial stability.

By attending live, you’ll learn:

• Why talent alone will only take you so far and how to break through talent limit
• How to stop competing on price and become the obvious choice for your dream clients
• The mindset shifts and practical strategies that have helped studios add a zero to their proposals without changing a single deliverable
• What Matt and Chris have learned from decades of working with creative founders all over the world and what they wish someone had told them sooner

You will also receive:

• A free hard copy of The Creative Studio Roadmap
• Your own custom growth plan generated by Matt's exclusive AI tool that analyzes your specific business and gives you a personalised roadmap for growth
• The chance to win one of 20 signed copies of the book on the day
• The chance to ask questions live to Matt and Chris about your business

In Person — Los Angeles Join Matt, Chris and a room full of ambitious creative studio founders for a morning you won't forget. In-person spots are strictly limited, so reserve yours early (minimum ticket donation applies).

Live Online — Anywhere in the World Can't make it to LA? Join the live session from wherever you are. Go here to register for the Live session only. Online attendees receive a free digital copy of the book.

Whether you're stuck in a cycle of feast and famine, tired of clients who treat you like a hired hand, or simply ready to build a business that works for your life instead of consuming it this book will show you how.

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You've built a strong portfolio, a great reputation and clients who genuinely value your work, but enquiries still feel unpredictable.

Some months are full. Others feel worryingly quiet. And the work that does come in isn't always the work you actually want to be doing.

You're not struggling because you lack talent. You're struggling because you don’t have a system that consistently puts you in front of the right clients without burning hours on content, sending cold DMs that feel gross, or relying on referrals you can't control.

That's exactly what we're going to fix in this workshop.

This isn't a conference. It's not a talk. It's a working session.

Matt Essam and Chris Do will help you install the Studio Lead Flow System™. A three-part framework used by some of the world's best creative agencies to generate consistent, warm enquiries from their ideal clients every single month.

This is not just theory, you're going to build it during the session.

By the time you leave, you won't just understand the system. You'll have the foundation already installed.
Here's what we'll build together:

→ Your Magnetic Messaging Most creative studios sound exactly like their competitors. We'll help you craft positioning so sharp that your ideal clients immediately think "this is exactly who I've been looking for." No jargon. No fluff. Just clarity that converts.

→ Your Irresistible Entry Point We'll design a low-friction offer — an audit, a workshop, a strategy session — that turns interest into booked meetings. This is the piece most studios are missing, and it changes everything.

→ Your Trust Grid Forget cold outreach. We'll map out a leveraged partnership strategy that turns your existing network into a consistent stream of warm, pre-sold referrals — without awkward "do you know anyone?" conversations.

This is for you if…

• You run a creative studio or agency doing meaningful work branding, design, film, photography, web, animation and you're ready to stop leaving your pipeline to chance
• You've landed great clients before, but winning them consistently still feels more like luck than strategy
• You're mainly relying on referrals and word of mouth, and you know that's not a system
• You want more of the right clients the ones who value your work, pay what you're worth, and trust your creative instincts
• You're done with the feast-and-famine cycle and ready to build something that actually works

This is not for you if…

• You're just starting out and don’t have a strong commercial portfolio
• You're looking for quick hacks or viral content strategies
• You're not willing to do the work during the session (this is a workshop, not a webinar)

What you'll leave with

✅ A magnetic positioning statement that makes ideal clients sit up and pay attention

✅ A designed entry-point offer ready to put in front of your network

✅ A mapped partnership strategy so you know exactly who to talk to and what to say

✅ The foundation of a client acquisition system you can maintain in 1-2 hours a month

Matt Essam has spent over a decade helping creative founders build businesses that give them true freedom, fulfilment and financial stability. He's worked with award-winning designers, internationally recognised photographers and some of the world's most talented creative agencies.

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VIP Ticket (includes the book launch, workshop & dinner) - $500

• Priority Seating
• Signed Copy of the book
• VIP Dinner
  

Info: Podcast Interview (Live)

Event Venue & Nearby Stays

1702 Olympic Blvd, 1702 Olympic Boulevard, Santa Monica, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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