About this Event
Before you speak to the media, you need a plan, a set of bulletproof messages and a a roadmap for avoiding mistakes.
You need to understand what to expect at every point along the way. How to navigate a media interview (whether it's print, radio or TV) with confidence and ensure your organization's best interests are served.
This session includes an engaging theory component, numerous case studies ripped from the headlines and a practical, hands-on workshop component in which you will get to prepare for and deliver a very realistic simulated media interview.
Topics we will cover include how to:
- Prepare more effectively before a media interview,
- Understand the drivers of news and how to use them to your advantage,
- Develop and deliver strong messages that will resonate with reporters,
- Understand and defend your rights during a media interview,
- Come across as a credible, knowledgeable and helpful spokesperson,
- Handle controversial questions and difficult reporters,
- Demonstrate effective body language, eye contact, tone of voice, etc.
- Handle negative questions and challenging reporters,
- Avoid common pitfalls (e.g. ‘off the record’, speculating, etc.),
- Succeed in print, radio and TV interviews,
- Stay on message when the journalist tries to steer you in another direction and more.
Seating is limited to 5 participants so we will have a small and intimate group for this session. Don't miss this opportunity to take your media relations skills to the next level.
About your instructor:
Warren Weeks is Canada's busiest media training coach for a reason. His engaging, humourous and memorable training sessions lead to better media relations outcomes for his clients. Over the past 30 years, he has trained more than 7,500 people from a long list of industries and sectors and he has specialized experience in the area of crisis response.
What you will receive as part of this training session:
Each participant will receive:
- One of six seats in this exclusive training session in downtown Toronto
- A custom interview scenario developed for you (in advance of the session) which your interview will be based on
- Coaching on message development and refinement for your scenario
- A simulated media interview conducted by Warren Weeks (in your choice of print, radio or TV format)
- Verbal constructive feedback following your interview
- A 3-page written assessment of your interview with tips for continued improvement
- The video of your simulated media interview
- The media training slide deck from the session
- A list of bridging phrases for media interviews
- A one-page media interview prep sheet template for future use
- Each participant will also receive free, permanent access to Warren's deep-dive, online media training couse (about 3 hours of content) following the session - $249 value
Refreshments will be provided.
Event Venue & Nearby Stays
250 University Ave, 250 University Avenue, Toronto, Canada
CAD 1083.42
