About this Event
If you are a solo founder, the maths just changed. Things that used to need a team. A brand strategist. A copywriter. A designer. A content manager. A marketing assistant. You can now do all of this alone, in evenings and weekends, using AI tools that already exist. Most people just don't know how.
This workshop is a practical taster. In two hours, you will build two real, finished pieces of your own brand:
A client persona for the person you are actually selling to. Not a demographic. A real, specific, imagined person you can picture across a counter.
A defined brand voice with the patterns the AI can reproduce for you, every time.
By the end of the session you will have started your brand on stronger foundations than most established businesses ever do.
WHO IT'S FOR
People starting, or already running, a small product-based brand. Jewellery, accessories, fashion, homeware, decorative items, craft. Working full-time and building on the side, or already gone full-time. Already using AI casually but getting generic results. Not a beginners' session. We will move at pace.
WHAT YOU'LL LEAVE WITH
A real client persona for your brand. A defined brand voice with three to five guiding rules. A working AI prompt for each. A printed worksheet capturing what you have made. A prompt template pack delivered by email within 24 hours.
ABOUT YOUR HOST
Hamed spent ten years as a jewellery CAD designer before moving into luxury retail at one of the UK's most prestigious jewellery houses. In January 2026 he started his own brand, Silux London, which he is still building in evenings and weekends. The same position most of you are in. This workshop is what he has learned from doing it himself.
PRACTICAL NOTES
Bring a laptop and an active AI account. The free tier of ChatGPT, Claude, Copilot, or Gemini all work. Bring a one-sentence description of the brand you are building or thinking about. Tea and coffee provided (unlimited refreshments at Malmaison). Stay afterwards if you can. The conversation usually carries on for thirty or forty minutes. Twelve seats only.
THE NEXT STEP, IF YOU WANT IT
This free taster is the first chapter of From Idea to Business: a five-week evening course at Malmaison Birmingham, starting July 2026. Six to eight places. Launch cohort £495, in exchange for honest feedback through the course and one short testimonial at the end. Standard price from autumn 2026 is £895. Two instalments available. Details on the night, no pitch.
Agenda
🕑: 06:00 PM - 06:30 PM
Doors at Malmaison
Info: Refreshments available before we start. Come early if you want a quiet word.
🕑: 06:30 PM - 06:40 PM
Meeting room opens
Info: Find a seat at a table. Get your laptop set up and your AI tool logged in.
🕑: 06:40 PM - 07:00 PM
Opening and live AI demo
Info: Short framing of the session, then a live demo on a real brand to set the stakes for what one good prompt can do.
🕑: 07:00 PM - 07:40 PM
Exercise 1: Build your client persona
Info: Hands-on, on your laptop. By the end you have a real, specific imagined customer for your brand. Not a demographic. A person you could picture across a counter.
🕑: 07:40 PM - 08:10 PM
Exercise 2: Build your brand voice
Info: Hands-on, on your laptop. You define the patterns the AI can reproduce in your voice, so everything you write next sounds like you, not like ChatGPT.
🕑: 08:10 PM - 08:30 PM
Close and group Q&A
Info: A short recap of what you have built, then the floor opens for questions.
🕑: 08:30 PM - 10:00 PM
Drinks and conversation
Info: Formal session ends. The room is ours until 10:00 PM. Stay for drinks, refreshments, and one-to-one questions. The conversations afterwards are often the most useful part of the evening.
Event Venue & Nearby Stays
Malmaison Birmingham, 1 Wharfside Street, Birmingham, United Kingdom
GBP 0.00
