Sustainable Marketing and Responsible Tourism in Digital Era (SMART 2026)

Wed, 01 Apr, 2026 at 09:00 am UTC+05:30

Jain University School of Management Sheshadri Road | Bangalore

CMS Business School
Publisher/HostCMS Business School
Sustainable Marketing and Responsible  Tourism in Digital Era (SMART 2026)
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The digital age has revolutionized tourism, offering unprecedented opportunities for sustainable practices.
This conference would be an attempt to explore how digital platforms can be effectively utilized to promote
responsible tourism and minimize the environmental footprint of travel. We would be researching into the
digital strategies such as online booking systems that reduce paper consumption, social media campaigns
that raise awareness about sustainable practices, and virtual tours that minimize physical travel.
Additionally, it would be an attempt to examine the potential of digital technologies to foster local
communities and support sustainable tourism initiatives. By understanding the role of digital platforms in
sustainable tourism, we can work towards a more responsible and environmentally friendly future for the
travel industry and society at large.
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Event Venue

Jain University School of Management Sheshadri Road, Bhagavanti Nivas, 16 Gandhi Nagar Road, Gandhi Nagar, Bengaluru 560009, India, Bangalore

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