EO Strategy Masterclass
About this Event

Unlock the potential of your business with a 2-hour strategy deep dive led by Accelerator Trainer PG Geldenhuys. This session focuses on helping you define your Core Purpose in order to leverage the proven marketing strategies from best-sellers Fanocracy, Oversubscribed, and Influence. With the combination of these concepts, you can transform your customer base into loyal fans. Using cutting-edge AI tools, this workshop will help you build deeper connections with your customers and drive demand for your product or service.

At the heart of this deep dive is defining your Core Purpose—the fundamental reason your business exists beyond making a profit. PG Geldenhuys will guide you through an AI-assisted process using ChatGPT to develop a powerful, authentic purpose statement that resonates not only with your team but also with your customers. By the end of this session, you’ll have a clear and compelling Core Purpose that acts as the foundation for everything your business does.

With your Core Purpose in place, the focus shifts to building a “fan-first” marketing strategy inspired by Fanocracy by David Meerman Scott. PG Geldenhuys will walk you through how to transform your customers from passive buyers into devoted fans who feel an emotional connection to your brand. Learn how to build these connections through shared experiences, personalization, and fostering a sense of community around your business. We will also incorporate key concepts from Daniel Priestley’s Oversubscribed and Robert Cialdini’s Influence. We willl explore how to apply reciprocity, social proof, and scarcity to build credibility, trust, and influence with your audience.

Through small group exercises using AI tools and real-world examples, PG Geldenhuys will help you apply these powerful marketing concepts to your business, ensuring your brand not only stands out but also attracts the right kind of attention.