Name: Strategic Account Planning using MEDDIC - LIVE IN LONDON
Start: 2026-01-14T09:30:00+00:00
End: 2026-01-14T16:30:00+00:00
Location: London

Are you keen to understand how to create a robust account planning process - with everything you already know about MEDDIC? Sign up to find
About this Event

Strategic Account Planning using MEDDIC - live in London on Wednesday 14 January 2026.

About the Workshop

This is a live workshop using REAL ACCOUNTS to create a fully comprehensive account plan and pipeline generation plan to strategically target large enterprise accounts - using MEDDIC.

In this workshop we will cover:

Back to basics of Strategic Account Planning - how to make a plan stick
Reset the mindset of strategic account planning to ensure ongoing iteration of the plan
Build a strategic account plan for a single account using MEDDIC based templates
Agree actions and follow up cadence (with KPIs) to attack the account to increase pipeline and revenue

COURSE BENEFITS

Pipeline & Revenue in large enterprise accounts
Reset mindset on strategic account planning
Understand how MEDDIC supports the planning process and ongoing implementation of the plan
Deliver easy to use and customer ready templates to broaden your knowledge and contact base in the accounts

COURSE FORMAT

The course is a full workshop using real enterprise account examples which you can use immediately following the session.

Agenda

🕑: 09:30 AM - 04:30 PM
Strategic Account Planning using MEDDIC

Info: A live workshop using REAL ACCOUNTS to create a fully comprehensive account plan and pipeline generation plan to strategically target large enterprise accounts - using MEDDIC.