SPILL THE BEANS- VOL6, PETFOOD & PETCARE EVENT

SPILL THE BEANS- VOL6, PETFOOD & PETCARE EVENT

Brand Engagement & Events Platform

At our core, we deliver dynamic events that celebrate and support brands from all ethnic backgrounds.

We believe in the power of inclusivity and representation, and we are committed to helping brands connect meaningfully with diverse audiences across the FMCG landscape.

We serve as a bridge between emerging and established brands and key stakeholders within the fast-moving consumer goods (FMCG) industry, including supermarket buyers, investors, and corporate partners. Our mission is to expand access, increase visibility, and foster inclusive business networks that lead to commercial success.

Through our flagship initiative, Spill the Beans, we have created a vibrant and collaborative platform that brings together a wide spectrum of industry professionals: brand owners, retailers, foodservice providers, hospitality leaders, investors, and sponsors. These events are more than just exhibitions, they are immersive, opportunity-driven experiences designed to drive tangible business outcomes.

Key Features of the Event:

• Brand Showcases & Exhibitions: An opportunity for brands to showcase their products and engage directly with decision-makers across retail and investment communities.

• Pitch Opportunities: Brands can pitch in front of a "Dragons’ Den"-style panel comprising industry experts and investors, with the potential for live listing agreements or investment offers.

• Corporate & Retail Engagement: The event has experienced significant growth since its inception, now drawing major retailers, corporations, and high-profile sponsors who recognize the value of diverse and innovative product offerings

Apply to be one of five producers selected to pitch LIVE on stage to a panel of retailers and investors who are on the lookout for new, exciting petcare products.

Please note: Selection to pitch does not guarantee investment or listings.

Brand owners are responsible for presenting accurate business and product info.

All investor offers are subject to post-event due diligence.

👉 You must have an event ticket to apply.

📅 Pitching applications close Monday 20th October 2025, 5pm

Pitch your brand to buyers from leading UK petcare retailers and platforms

Live feedback from retail buyers, investors, and packaging and product experts

Retail Talks: TED-style sessions from top names in the pet industry sharing how to break into major retailers

Product reviews from consultants in packaging, marketing, and formulation

Connect with founders scaling petcare brands

Goodie bags + refreshments included with all tickets

Buyers from leading petcare retailers and platforms

Investors

Product and packaging experts

Speakers from the UK pet industry

We love working with service providers, consultants and retailers that support independent petcare brands. Drop us a line: [email protected]

What is our USP ?

Spill the Beans is Our events connect producers directly with supermarket buyers, investors, and industry experts through curated pitching sessions, expert panels, and exhibition opportunities. What sets us apart is our unwavering focus on representation — we provide an authentic platform for multicultural producers to get in front of decision-makers who can take their brand to the next level.

How start up to medium size brands can participate?

Start-up to medium-sized brands can participate in Spill the Beans by applying to exhibit, pitch their products to buyers, or join our curated networking sessions. Whether you’re just launching or looking to scale, the event offers a rare chance to showcase your brand in front of retailers, investors, and industry experts actively seeking new and diverse products. We welcome passionate producers ready to take the next step in growing their business.

How to exhibit at Spill the Beans?

To exhibit at Spill the Beans, brands simply need to apply through Eventbrite. Once accepted, exhibitors are given a dedicated space to display their products, with table space, signage, and power access included.

All you need to bring is your product samples, marketing materials (like flyers or business cards).

What exhibitors can do?

At Spill the Beans, exhibitors are welcome to sell their products directly at the event.

We understand that for many producers, face-to-face sales are a valuable way to build relationships, get instant feedback, and boost brand visibility.

While our focus remains on creating a trade-style environment where producers pitch, network, and connect with serious buyers, investors, and partners — we also know the power of letting people experience your product first-hand.

This is your chance to sell, showcase, and secure new opportunities all in one place.

NO REFUNDS

Spill the Beans is powered by Food Sauce Media, an online platform championing diversity and inclusion in consumer goods.

Founded by Colin Mordi, we create spaces that bring producers face-to-face with retail opportunities.

Event Venue & Nearby Stays

The Institution of Structural Engineers, 47-58 Bastwick Street, London, United Kingdom