About this Event
Spatial audio is moving beyond experimentation.
It’s now shaping advertising, live sport, immersive installations, games, music, theatre and broadcast.
This full-day exploration brings together producers, technologists, audio specialists and immersive creators to examine how spatial and immersive audio is being used commercially, and how you can apply it.
You will move between talks, lab spaces and live technical demonstrations inside HOST and MITIH’s specialist facilities.
If you work in audio, production, immersive media or live experience design, this day is built for you.
What You’ll Experience
Morning: Industry Insight & Sector Direction (10:00–12:30)
Hear directly from practitioners deploying spatial audio across:
- Advertising & TV – Gary Hilton (Gas Music)
- VR / Immersive Storytelling – Mark Roscoe & Bernie Steer
- Immersive Installation – Andrew Brooks & Simon Connor (Oden)
- TV Sports Broadcast – Rob Oldfield (Salsa Sound)
Topics include:
- Real-world deployment across sectors
- Workflow and production challenges
- Skills and pipeline gaps
- Where the commercial opportunity sits in 2026
Lunch + MITIH Labs Tour (12:30–1:30)
- Tour of HOST facilities
- Visit to the Spatial Audio Lab
- Experience immersive audiovisual work inside Igloo
Afternoon: Hands-On Spatial Audio Environments (1:30–4:30)
You’ll rotate through three live working environments:
Installation-Based Immersive Sound (Igloo)
- Multi-screen spatial workflows
- Deploying content into 360° projection with 5.1 system
- Translating Oden into immersive environments
Ambisonics & 7.1.4 Production (Spatial Audio Studio)
- Live mixing session
- Discrete channel routing
- Real studio workflow walkthrough
Live Immersive Audio Systems (Echo Chamber)
- Event-based immersive sound systems
- Installation and venue production walkthrough
- Technical configuration and deployment
Why Attend?
Spatial audio is no longer experimental; it is becoming infrastructure. This day is designed to:
- Demonstrate commercial use cases
- Connect creators with commissioners
- Showcase MITIH’s production facilities
- Surface collaboration and commissioning opportunities
Who Should Attend?
By the end, you’ll have:
- Audio producers & sound designers
- XR and immersive creators
- Broadcast professionals
- Games developers
- Live event producers
- Installation artists
- Creative technologists
Produced by MediaCity Immersive Technologies Innovation Hub, In collaboration with Echo Chamber, Microcosm Audio, Salsa Sound, Gas Music and invited industry practitioners.
Register Now, This session is built for you.
Agenda
🕑: 09:30 AM - 10:00 AM
Arrival
🕑: 10:00 AM - 12:30 PM
Industry Insight & Sector Direction
🕑: 12:30 PM - 01:30 PM
Lunch + MITIH Labs Tour
🕑: 01:30 PM - 04:30 PM
Spatial Audio Environments Rotation
🕑: 04:30 PM - 05:00 PM
Next steps and Networking
Event Venue & Nearby Stays
HOST Salford, MediaCity UK, Salford, United Kingdom
USD 0.00
