About this Event
Social Media, Communities and the Future of AI
Come join us at Theodore Bullfrog for an exciting event where we will dive into the world of social media, online communities, and the future of artificial intelligence. Learn from industry experts, network with like-minded individuals, and gain valuable insights into how AI is shaping the digital landscape. Don't miss out on this opportunity to be part of the conversation!
This is Search London's last event for 2024 so come and join us as we have two talks about social media and The Future of AI.
Learn about the how to get buy-in for social media even in B2B companies and why communities are important with real case studies.
How to Get Buy-in for Social Media in a B2B Company
Ehsan will share how Appien increased its social media presence in a B2B market. He will discuss the practical implementation of social media strategy and the initiatives to elevate the company's online social media presence and drive growth. Ehsan will cover:
1. How to get buy-in for social media for a B2B company
2. Realistic timelines and how community building is key
3. Storytelling and its role in this case study
4. Common roadblockers and how to overcome them
Learn how to allocate resources to social media and approach brand communications in 15 minutes or less.
BIO:
has led digital communications and brand transformation campaigns for brands such as Sky, Samsung, Cision, Linkfluence, and NTT since 2007. He is currently the Global Social Media Manager at Appian, where he leads, grows, and strengthens the enterprise digital channels by engaging with customers, partners, and employees through the power of branded content and strategic community management. Ehsan is passionate about sharing his knowledge and offering practical solutions to complex digital communication challenges.
He has published two books on Content and Social Media best practices: Character, 100% Character, and Content and Social Media Playbook: Digital Brand Communications Strategy for SMEs. Ehsan is also the author of four research papers on Global Public Relations Plan for Co2 Mitigation amongst the UK households, Crisis Management, Media Relations, and Strategic Public Relations.
In addition, Ehsan developed a Social Media Management course for a leading British college to enable entrepreneurs and communications professionals deliver impact through transformational plans in the B2B space.
How to Build and Scale a Community Through Social Media
In this talk, Jadesola will share practical and actionable insights on how to build and scale a thriving community using social media, drawing from my experience as the Community Manager at the Freelance Coalition for Developing Countries (FCDC).
Over the past few years, FCDC leveraged social platforms, particularly Twitter (now X), Linkedin and Slack to unite freelancers from diverse backgrounds into a global community focused on professional development, networking, and advocacy for better opportunities.
Building a successful community is not just about gaining followers; it’s about fostering meaningful connections, creating spaces where members feel valued, and providing continuous value that encourages engagement.
This session will break down the exact steps they took at FCDC to grow from a small group of freelancers (about 400 members when Jadesola joined) into a recognized and engaged community (3000+ members), all while navigating the challenges of limited resources and a global, remote membership base.
Key takeaways from the talk include:
-Finding Your Niche and Audience
- Building Engagement Strategies
- Sustaining Community Growth
- Scaling with Limited Resources (no budget)
BIO
is the Community and Social Media Manager at the Freelance Coalition for Developing Countries (FCDC), where she has been instrumental in increasing online engagement and driving the nonprofit’s digital strategy. The FCDC provides learning resources and mentorship for freelancers from developing countries, helping them upskill and learn the business side of freelancing.
She is currently pursuing an MSc in Advanced Computer Science at the University of Chester.
Do not miss out on the last Search London event of 2024. Reserve your place by buying your ticket on Eventbrite today.
Event Venue & Nearby Stays
Theodore Bullfrog, 26 John Adam St, London, United Kingdom
GBP 16.96
