About this Event
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks, and Beverages will be provided during the session
Course Overview
This course is tailored for retailers looking to improve inventory management, enhance their local SEO, and expand into new marketplaces. In today’s competitive retail environment, understanding how to optimize inventory turns, drive local traffic, and successfully navigate new marketplace expansions is crucial. Through data-driven strategies and real-world case studies, you will learn how to improve inventory efficiency, implement effective local SEO tactics, and tap into new sales channels that increase market reach and drive growth.
Learning Objectives
By the end of this course, you will:
- Understand how to optimize inventory turns and improve stock management for profitability.
- Learn how to leverage local SEO to increase visibility and drive traffic to your retail business.
- Gain strategies for expanding to new marketplaces and managing inventory across multiple sales channels.
- Be able to implement effective SEO practices and improve brand reputation locally.
- Develop the skills needed to measure success, track KPIs, and make data-driven decisions for continuous growth.
Target Audience
This course is ideal for retail business owners, inventory managers, digital marketers, and supply chain professionals who are seeking to optimize their retail operations, improve local SEO, and expand into new marketplaces. If you're looking to enhance your inventory turnover, improve online visibility, and expand your reach in multi-local retail, this course will provide you with the strategies and tools needed to succeed.
Why It’s the Right Fit for You:
In the rapidly evolving retail landscape, optimizing inventory management and improving local visibility is essential for sustained growth. This workshop offers practical, actionable strategies for increasing inventory turns, boosting your local SEO, and expanding your business across multiple marketplaces. With hands-on exercises and real-world examples, you’ll walk away with the knowledge needed to grow your business and improve your profit margins. Whether you're new to multi-local retail or looking to refine your existing strategies, this course provides a comprehensive roadmap for success.
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Smart Savings for Groups
Register in groups: 3 + participants save 10% each, while 10+ participants save 15% each.
Looking to bring this course directly to your team?
We offer customized in-house training tailored to your organization's specific needs. Our team will work with you to ensure the course content aligns with your retail goals, helping you implement multi-local retail strategies effectively across your team. Bringing this training to your business ensures that everyone in your organization is aligned and equipped to optimize inventory, improve local SEO, and expand successfully into new marketplaces.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Optimizing Inventory Turns
Info: • Understanding the importance of inventory turns for retail profitability
• Key metrics to track inventory performance
• Strategies to improve stock rotation and reduce excess inventory
• Activity
Module 2: Understanding Local SEO for Retailers
Info: • What is local SEO and how it impacts retail visibility
• The key elements of optimizing your retail website for local searches
• Tools and techniques to improve local search ranking
• Case Study
Module 3: Driving Traffic with Local SEO
Info: • How to leverage Google My Business for increased foot traffic?
• Importance of customer reviews and online reputation management
• Using local listings and directories to boost online visibility
• Activity
Module 4: Expanding to New Marketplaces
Info: • Evaluating the right marketplaces for your products (e.g., Amazon, Etsy)
• The steps involved in expanding your retail business to new platforms
• How to manage multi-channel operations and maintain brand consistency
• Case Study
Module 5: Understanding Marketplace Operations
Info: • How to navigate marketplace rules and regulations?
• Managing inventory across multiple online platforms
• Tools for automating listing creation and managing orders across channels
• Activity
Module 6: Aligning Inventory with Sales Demand
Info: • Techniques to forecast demand for multi-channel retailing
• Adjusting inventory for seasonality and regional differences
• Using sales data to optimize restocking strategies
• Case Study
Module 7: Integrating Logistics for Multi-Local Retail
Info: • Best practices for fulfillment and shipping when selling across multiple channels
• How to manage inventory across multiple locations efficiently?
• Importance of last-mile delivery in local SEO and marketplace sales
• Activity
Module 8: Measuring Success and Continuous Improvement
Info: • Key performance indicators (KPIs) for measuring inventory success
• Metrics for evaluating the effectiveness of local SEO efforts
• How to analyze marketplace performance and adjust strategies?
• Activity
Event Venue & Nearby Stays
Regus AB, Red Deer, Canada
CAD 517.76 to CAD 621.26
