About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This beginner-to-intermediate course equips you with the essential skills required to plan, build, and optimize email marketing campaigns. You will explore the complete email marketing workflow from segmentation and automation to persuasive content writing and performance analytics. This upgraded version includes intermediate-level concepts such as behavior-based segmentation, trigger-based automation, basic deliverability practices, and optimization strategies that help improve campaign results.
Through practical exercises and real-world examples, you will gain the confidence to create structured email flows, design relevant content, and interpret insights that support smart marketing decisions. The course focuses on hands-on application, making it ideal for professionals who want to elevate their marketing capabilities in a single day.
Learning Objectives:
By the end of this course, you will be able to:
- Apply email marketing strategy aligned to business goals.
- Segment audiences using demographic, behavioral, and lifecycle data.
- Write persuasive, structured email content that drives action.
- Build simple automated flows to nurture and re-engage subscribers.
- Analyze performance metrics to improve campaign results.
- Use testing methods to optimize subject lines, messaging, and CTAs.
- Follow compliant, ethical, and audience-friendly email practices.
Target Audience:
- Digital marketers
- Students
- Entrepreneurs
- Content writers
- Marketing teams
- Professionals seeking email marketing growth
Why Choose this Course?
This course is crafted for professionals who want more than basic email marketing knowledge. The trainer brings expertise in content strategy, automation logic, and customer journey design, ensuring you receive both foundational and intermediate-level skills within a single, high-impact day. The curriculum blends strategic thinking with hands-on practice to help you build campaigns that resonate, convert, and sustain engagement.
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Want to train your entire team?
This program can be tailored to fit your organization's communication goals, current customer journey, and existing email tools. Customized sessions may include workflow mapping, segmentation design, and content frameworks built around your own marketing challenges. It is an ideal option for teams looking to upgrade their email marketing capability quickly and effectively.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Email Marketing Foundations & Strategy
Info: • Understand email’s strategic role across the customer journey.
• Learn campaign types and their business objectives.
• Explore principles of relevance, timing, and value delivery.
• Icebreaker
Module 2: Segmentation & Audience Targeting
Info: • Learn demographic, interest-based, and behavior-based segmentation.
• Understand engagement-based grouping for better targeting.
• Explore methods to match content with customer lifecycle stages.
• Case Study
Module 3: Writing High-Converting Email Content
Info: • Learn persuasive writing frameworks, subject lines, and messaging flow.
• Explore personalization techniques for improved relevance.
• Understand structure, tone, readability, and CTA clarity.
• Activity
Module 4: Email Layout, Design & Optimization
Info: • Learn mobile-first formatting and scannability principles.
• Explore visual elements that support engagement.
• Understand formatting techniques that boost clicks and readability.
• Simulation
Module 5: Automation Basics & Triggered Email Sequences
Info: • Learn beginner-to-intermediate automation concepts.
• Explore welcome flows, nurture flows, and re-engagement triggers.
• Understand timing logic and simple workflow building.
• Activity
Module 6: Performance Analytics & Campaign Improvement
Info: • Learn key metrics: open rate, CTR, conversions, list health.
• Explore A/B testing for subject lines and calls-to-action.
• Understand optimization techniques for better results.
• Activity
Module 7: Ethical, Compliant & Effective Email Practices
Info: • Learn permission-based marketing and audience respect principles.
• Understand frequency management and trust-building.
• Explore basic deliverability and list hygiene practices.
• Role Play
Event Venue & Nearby Stays
Regus-Brisbane – Spaces Jubilee Place, Fortitude Valley 470, Fortitude Valley, Australia
AUD 562.51 to AUD 730.86
