SEA Stammtisch Berlin Vol. 10

🔽 🇬🇧English Version down below.

Bereit für ein Networking-Event der Extraklasse?

Bei unserem Vol. 10 des SEA Stammtisches erwartet dich etwas ganz Besonderes:

´Am Donnerstag, den 28. Mai 2026, bringen wir SEA-Experten und Online-Marketing-Enthusiasten zusammen. Knüpfe wertvolle Kontakte, vertiefe dein Fachwissen mit Expertenvorträgen und genieße die entspannte Atmosphäre. Sei dabei und sichere dir schon jetzt dein Ticket für einen inspirierenden Abend!

Sei dabei! Im Vorverkauf bekommst du dein Ticket für nur 5 €, später kostet es 7 €.

📈 Erwarte hochkarätige Vorträge zu Online-Marketing-Themen sowie die Möglichkeit, wertvolle Kontakte mit führenden Experten der Branche zu knüpfen.

Vol. 10 - Speaker & Themen:

1. Lara Marie Massmann | Senior Partner bei AdStrive: SEA News 05/2026: Aktuelle Updates bei Google Ads und Microsoft Advertising

Lara gibt einen Überblick über die neuesten Entwicklungen bei Google Ads und Microsoft Advertising. Was hat sich im Mai 2026 verändert? Welche Features sind neu, was wurde abgeschafft – und was bedeutet das konkret für Performance-Marketer? Mit Blick auf strategische Auswirkungen liefert Lara die wichtigsten News und Insights für alle, die im SEA-Bereich immer einen Schritt voraus sein wollen.

2. Nóra Tóth | Chief Business Development Officer bei INTREN: Beyond the Pixel: Solving 3 Major PPC Roadblocks with Better Data

Standard tracking is no longer enough to stay competitive in paid advertising. Join us as Nora breaks down concrete client cases where advanced measurement solutions directly unlocked PPC growth. She will cover how to close the loop on offline conversions to train Google's Smart Bidding, how to diagnose and fix form abandonment by tracking user behavior field-by-field, and how to navigate strict Ph*rm*cy advertising policies on Meta using clever dataLayer implementations.This talk will show you how to turn complex tracking challenges into your biggest competitive advantage.
Walk away with actionable strategies to elevate your tracking setup and supercharge your campaign results.

3. Janis Uch | Senior Data Analyst bei denkwerk: Von Data Studio zu … Data Studio. Einblicke aus 8 Jahren Dashboards

Google hat das Tool umbenannt, das Interface überarbeitet und den Cache gefühlt nie gefixt – aber die Dashboards laufen. Nach 8 Jahren Data Studio teile ich meine besten Tricks, zeige echte Beispiele und zeige, was mit benutzerdefinierten Feldern wirklich möglich ist.

→Im Anschluss an jeden Vortrag gibt es eine interaktive Fragerunde.

Moderation: Maik Metzen

Key Facts:🗓 WANN? Donnerstag, 28. Mai 2026📍 WO? Cosmic Kaspar, Brunnenstraße 198, 10119 Berlin (am Rostenhaler Platz, Untergeschoss von "Mein Haus am See"

Trete unserer LinkedIn-Gruppe bei und vernetze dich mit anderen Teilnehmern des SEA Stammtisches: LinkedIn Gruppe

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🇬🇧 Ready for a top-notch networking event?

At our Vol. 10 SEA Stammtisch, something truly special awaits you.

On Thursday, May 28th, 2026, we bring together SEA experts and online marketing enthusiasts. Make valuable contacts, deepen your knowledge with expert lectures, and enjoy the relaxed atmosphere. Be there and secure your ticket now for an inspiring evening!

Be part of it! Get your ticket in advance for just €5 – later it will be €7.

📈 Expect high-quality lectures on online marketing topics and the opportunity to make valuable contacts with leading industry experts.

Vol. 10 - Speakers & Topics:

1. Lara Marie Massmann | Senior Partner bei AdStrive: SEA News 05/2026: Latest Updates for Google Ads and Microsoft Advertising

Lara provides an overview of the latest developments in Google Ads and Microsoft Adverstising. What changed in May 2026? Which features are new, what has been discontinued and what does this mean specifically for performance marketers? With a focus on strategic implications, Lara delivers the key news and insights for anyone looking to stay one step ahead in the SEA space.

2. Nóra Tóth | Chief Business Development Officer bei INTREN: Beyond the Pixel: Solving 3 Major PPC Roadblocks with Better Data

Standard tracking is no longer enough to stay competitive in paid advertising. Join us as Nora breaks down concrete client cases where advanced measurement solutions directly unlocked PPC growth. She will cover how to close the loop on offline conversions to train Google's Smart Bidding, how to diagnose and fix form abandonment by tracking user behavior field-by-field, and how to navigate strict Ph*rm*cy advertising policies on Meta using clever dataLayer implementations.This talk will show you how to turn complex tracking challenges into your biggest competitive advantage.
Walk away with actionable strategies to elevate your tracking setup and supercharge your campaign results.

3. Janis Uch | Senior Data Analyst bei denkwerk: From Data Studio to… Data Studio. Insights from 8 Years of Dashboards.

Google has renamed the tool, overhauled the interface, and - it feels like - never fixed the cache - yet the dashboards keep running. After 8 years with Data Studio, I'm sharing my best tricks, showcasing real-world examples, and demonstrating that is truly possible with custom fields.

→Each talk is followed by an interactive Q&A session.

Moderation: Maik Metzen

Key Facts:🗓 WHEN? Thursday, May 28th, 2026📍 WHERE? Cosmic Kaspar, Brunnenstraße 198, 10119 Berlin (Rostenhaler Platz, Basement of "Mein Haus am See"

Join our LinkedIn group and connect with other participants of the SEA Stammtisch: LinkedIn Group

Info: Thema folgt in Kürze

Info: Beyond the Pixel: Solving 3 Major PPC Roadblocks with Better Data
Standard tracking is no longer enough to stay competitive in paid advertising. Join us as Nora breaks down concrete client cases where advanced measurement solutions directly unlocked PPC growth. She will cover how to close the loop on offline conversions to train Google's Smart Bidding, how to diagnose and fix form abandonment by tracking user behavior field-by-field, and how to navigate strict Ph*rm*cy advertising policies on Meta using clever dataLayer implementations.This talk will show you how to turn complex tracking challenges into your biggest competitive advantage.
Walk away with actionable strategies to elevate your tracking setup and supercharge your campaign results.

Info: Von Data Studio zu … Data Studio. Einblicke aus 8 Jahren Dashboards
Google hat das Tool umbenannt, das Interface überarbeitet und den Cache gefühlt nie gefixt – aber die Dashboards laufen. Nach 8 Jahren Data Studio teile ich meine besten Tricks, zeige echte Beispiele und zeige, was mit benutzerdefinierten Feldern wirklich möglich ist.

Event Venue & Nearby Stays

Cosmic Kaspar, Brunnenstraße 198, Berlin, Germany

Concerts, fests, parties, meetups - all the happenings, one place.

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