About this Event
Master the strategy of solving client challenges through Scenario-based Problem-Solution selling
This course introduces the Scenario-based Problem-Solution selling methodology, tailored for Business Diplomacy professionals. Designed for sales professionals, business development managers, and consultants, it focuses on identifying and addressing clients’ needs through a structured questioning approach. Participants will learn to engage effectively with clients, uncover their specific challenges, and deliver tailored solutions to improve sales outcomes and foster stronger business relationships.
Meet Alistair Starling, your instructor and a seasoned professional with a unique blend of government and private sector expertise. As a former UK Diplomat with the Foreign & Commonwealth Office, Alistair spent a decade helping companies expand their global footprint. With 20 years in business development, design, and innovation, he brings extensive experience across multiple sectors. Fluent in English, Italian, and German, and with a solid grasp of French, Alistair's multicultural background is essential for navigating international markets. From leading start-ups to driving sales for Cambridge University Press, his proven track record speaks for itself. Alistair's engaging public speaking skills and ability to foster vibrant networks across Europe make him a trusted voice in negotiation.
Additional Training Options: We offer both the 1.5-hour capsule course and a comprehensive 4-hour or 8-hour deep-dive face-to-face course on this topic, delivered on-site. Customised training can be scheduled at your location and convenience (pricing to be negotiated separately).
For more information on tailored capsule and deep-dive courses for your team, contact us: [email protected]
Event Venue
Online
EUR 75.00
