Scaling at Speed, Staying Human: Navigating the AI Frontier

Speakers: Helen Todd Co-Founder of CincyAI for Humans and Founder of Tide Rise

Betty Rodriguez-Hakes, Marketing Technologist; Owner of GourmetBetty.com and President-Elect AMA Cincinnati

In the race to scale, marketing professionals are increasingly turning to AI to drive efficiency. But as we automate our workflows, how do we ensure we aren't automating away the "human touch" that builds true brand loyalty?

Join us for a high-impact discussion designed to tackle the challenges of rapid growth in the age of AI. This isn’t a "sit and listen" webinar — it’s a community-powered "Rising Tide" conversation. 

We will break into focus groups to have frank discussions about the real-world challenges of scaling, the opportunities hidden in the noise, and the specific tools that allow us to move faster without losing our soul.

Using the Tide Rise (beta) app and Helen’s signature #RisingTideConvos format, we will capture real-time feedback and group insights. Every participant will leave with more than just ideas—you'll receive a summarized report of the community’s collective intelligence and actionable strategies delivered straight to your inbox after the session.

In this interactive session, you’ll learn:

• How to identify which parts of your scaling strategy should be automated and which must remain "human-first."
• Strategies for maintaining authentic customer connections while using AI tools, including designing them for temperament and brand alignment.
• The key tools and frameworks being used by local peers to solve scaling friction.
• How to leverage community-sourced insights to solve your specific marketing bottlenecks.

Helen Todd co-founded Sociality Squared, a social media agency established in 2010 in New York City. She was at the forefront of a disruptive technology then, and now is leading the way yet again by championing community, Responsible A.I., and a human-centered future from Cincinnati, Ohio. She does this through her Imagination Age initiative, Tide Rise (beta) app and its #RisingTideConvos, CincyAI for Humans meetup, the largest A.I. community in Ohio and the greater Cincinnati Tri-State region, and Ascend 2030, Cincinnati Mayor Aftab Pureval’s A.I. task force.

Helen is an award-winning marketer, SXSW adviser, and international speaker, including a SXSW Featured Session. She graduated from Xavier University and holds a Master’s degree in Integrated Marketing Communications from Emerson College.

is a strategic marketing leader and technology consultant with over three decades of experience in MarTech, AdTech, and AI.  She excels at translating complex systems into measurable business solutions. Betty is committed to community growth, serving as President-Elect on the AMA Cincinnati Board. Responsible for clients’ success at Brandrank.ai and the founder of GourmetBetty.com, empowering families to lead healthier lives through home cooking.

Event Notes:

• Lunch will be served.
• This is an IN PERSON event at LOTH, with no Zoom option.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second (sometimes third) Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

With the input of those who attend the soft launch, the AMA Cincinnati Design Community will endeavor to host and facilitate regular meetings that discuss the current design landscape, job market, software, tools, trends, and more. We look forward to supporting you in the future.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Learn more at AMACincinnati.org

LOTH, Inc. is an Ohio-based office furniture and workplace design company creating smarter spaces for the corporate, education, healthcare markets and more.

Founded in Cincinnati in 1891, with offices in Cincinnati and Columbus, we proudly serve clients across Ohio, Southeastern Indiana, and Northern Kentucky.

As workstyles evolve, so should work spaces. Above all, LOTH delivers flexible furniture systems, data-driven design, and modular architecture to help teams thrive.

Event Venue & Nearby Stays

LOTH, Inc., 3574 East Kemper Road, Cincinnati, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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