SAKE-CON NYC : Sake Day 2025

Prepare to immerse yourself in an epic SAKECON extravaganza!

Early Bird: $75 | Regular/Door: $85🕢 Entry at 7:30 PM✔ Includes up to 15 sake & cocktail tastings of your choice(Approx. 3–4 glasses of wine, $150 value)

Early Bird: $35 | Regular/Door: $45🕢 Entry at 7:30 PM✔ Includes up to 5 sake & cocktail tastings(Approx. 1–1.5 glasses of wine, $60 value)

$100🕕 VIP Entry at 6:00 PM✔ Includes up to 15 sake & cocktail tastings, including 2 super premium sakes🍶 Taste rare sake usually only sold by the bottle — now by the glass!

$85🕕 Entry at 6:00 PM✔ Includes up to 15 sake & cocktail tastings(Approx. 3–4 glasses of wine, $150 value)

• A take-home original sake glass* Note: Door tickets do not include the glass
• Entry to all entertainment, food vendors & artisan marketplace
• Must be 21+ to attend
• Advance purchase only — tickets will sell out!

● Ultimate Sake Selections — Featuring many award-winning and rare sakes!

● Super Premium Tasting (Premium Ticket Holders Only) — Taste prestigious, top-tier sake normally served only by the bottle at fine restaurants.

● Theme: All White — Dress to impress in your best white outfit!

● Mouthwatering Japanese Food Delights — Carefully curated bites to pair with your sake.

● Live Entertainment — Feel the rhythm with a DJ set and traditional Japanese Taiko drum performance!

● Marketplace — Discover unique Japanese goods.

● Take-Home Sake Glass — Receive an original sake tasting glass as a keepsake!*Note: Door ticket purchases do not include the glass.

● Venue: FiDi’s most stylish space with industrial-chic design — perfect for an unforgettable evening.

● Want More Sake? You got it! Extra tasting tickets available on-site:👉 $20 for 5 additional tastings (for ticket holders only)

More to come!

Celebrate Sake Day — A Journey into Japan’s Finest Craft

Join us as we toast to Sake Day (October 1) — a nationally recognized celebration in Japan honoring the beginning of the sake brewing season.Step into a world where ancient craftsmanship meets modern flavor, and indulge in a curated tasting of premium Japanese craft sake.

This isn’t just an event — it’s a cultural voyage through the spirit of Japan. From delicate aromas to bold umami notes, let your taste buds be transported across centuries of tradition and innovation.

Expect more than just sake. Think artisan food pairings, cultural showcases, and unforgettable surprises that celebrate the artistry of Japan.

Mark your calendars — There's more to come! We've got additional surprises up our sleeves.

Calling all sake lovers! Prepare to raise your glasses in celebration! This autumn, SAKECON returns with even more flavor, flair, and fun for Sake Day — tastings, cultural activations, Japanese delights, with a stylish crowd dressed in “All White” — symbolizing the purity at the heart of sake.

Why “All White”? The Secret of ShinpakuDid you know that premium sake starts with something called Shinpaku – the mysterious, snow-white center of sake rice? This soft starch center allows fermentation to create smooth, elegant sake.

It’s not just rice — it’s precision, tradition, and centuries of Japanese craftsmanship in every sip. Picture this immersive space of showcasing the vibrant sprit of Japan into a SAKE-CON fiesta! ​

• Special Sake Selection:Brace yourself for an unforgettable walkaround tasting experience featuring handpicked, exquisite Sake varieties. Stay tuned for more details! *Refer to the ~Participating Sake Brewries~ section for details.

BROOKLYN KURA

DASSAI BLUE

HAKKAISAN

KATO SAKE WORKS

ORIGAMI SAKE

SHINKAME

TAKARA

More to follow

Sake Day, or “Nihonshu no Hi”, is celebrated annually on October 1st in Japan.It marks the official start of the sake brewing season — a time when rice is freshly harvested and the ideal brewing conditions begin.

Established 1978 by Japan Sake and Shochu Makers Association (JSS), Sake Day honors centuries of traditional craftsmanship, cultural heritage, and the deep connection between sake and Japanese life. It’s more than just a drink — it’s a symbol of community, celebration, and artistry.

Whether you're a sake connoisseur or a curious first-timer, Sake Day is the perfect time to raise your glass and discover the diverse flavors, aromas, and stories behind Japan’s national drink.

Kanpai! 🍶✨

About Upstairs

Upstairs NYC is a non-profit organization formed in 2022 to promote friendly relations between New York and diversity culture. A growing community and with a focus on promoting learning and community engagement across 4 pillars: art and culture, lifestyle, technology, and food. The organization regularly hosts panel discussions, holds experiential events, cultural celebrations and socials.

www.upstairsnyc.org

@upstairsatnyc

Crowd Photo Release

By entering the event, you consent to having your image captured by official photographers and videographers. The resulting materials, including still photographs, video and audio recording may be used by Upstairs NYC for the promotional entities without restriction or financial compensation, in news materials, promotional materials, on the web, social media and other properties. If you do not agree to having your image captured or recorded, please do not enter the event venue.

REFUND POLICY

The event fee is non-refundable. You can, on the other hand, transfer a ticket to a friend.

If an event is postponed, rescheduled, or moved, your tickets are still valid for the new date and no further action is required. Emails will be sent to ticket holders notifying them of any available refund options for the event.

We check ID at the entrance. Attendees 21 years of or older will be provided wristband at the check-in, please wear the wristband while you attend the event, we only provide alcohol drinks to the guests who wears the wristband.

Event Venue & Nearby Stays

55 Broadway, 55 Broadway, New York, United States