Overview
A once-in-a-lifetime cultural event. A global gathering. A Midwest milestone.
One weekend. One city. One gathering you won’t see again.
Lowlands Belgian Bier Fest 2026 brings the heart of Belgian bier culture to Milwaukee for an unprecedented Grand Tasting—marking 20 years of Lowlands Hospitality Group and a lifelong commitment to bier, culture, and connection.
For the first time at this scale, Belgian brewers—from historic family breweries to globally respected producers—are coming together on American soil. And they’ve chosen Milwaukee.
From Brussels to Brew City
Inspired by the legendary gatherings of Brussels’ Grand Place, this festival channels one of the world’s most iconic bier traditions—reimagined through Lowlands hospitality and the spirit of the Midwest.
Recognized by UNESCO as an Intangible Cultural Heritage of Humanity, Belgian bier culture is more than what’s in the glass—it’s craftsmanship, storytelling, and centuries of tradition. This is your chance to experience it firsthand.
What Awaits
Set in the heart of Wauwatosa Village, the Grand Tasting transforms the neighborhood into a European-style bier destination:
25+ Belgian breweries, many visiting the U.S.
100+ authentic Belgian biers
Rare pours, Trappist selections, and exclusive offerings
Brewers and owners on-site, sharing their craft and stories
Ticket Pricing
$85 Tasting Ticket (+ taxes & fees)
$35 Designated Driver - N/A Only (+ taxes & fees)
Event Venue
7735 Harwood Ave, 7735 Harwood Ave, Wauwatosa, WI 53213, United States
