Positioning 101: The Most Important Part of Marketing

But what about what comes before that? What about the step where you figure out how to talk about your thing in a way that makes it easy for people to (1) know what it is and (2) say “I MUST HAVE IT!”

That’s called positioning.

And basically no one talks about it in marketing and sales training. (Despite it being A Thing in advertising for as long as people have been selling things to other people.)

Which is a real bummer, because a failure of positioning is a major reason people’s sales efforts fail.

So let’s fix it! Join this workshop and learn how to create a strong positioning statement that will improve every single element of your sales and marketing.

What’s included?

• About 45 mins of teaching, and the rest of the time is workshopping and creating your positioning statement that’ll inform the rest of your marketing and make your sales so much easier.
• You’ll learn everything you need to know about how to THINK about positioning for your products and services — which is way more valuable than some random positioning template — and you’ll get an expert eye on your work.

If you’re up for it, you can live edit your positioning statement right there in class, OR, you can email it for private editing afterwards.

About the teacher:

Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered.

Having run a marketing business for 18 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors.

For details about our refund and class cancellation policy, visit .

Event Venue & Nearby Stays

The Chattery, 1800 Rossville Avenue, Chattanooga, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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