Overcoming the “Ick Factor”: Rethinking Brand in the Nonprofit Sector

Imagine a future where:

• Donors immediately understand and resonate with your mission.
• Volunteers feel a deep connection to your cause.
• Every interaction, both online and in-person, reinforces the impact of your work.

This is the transformative power of brand strategy for nonprofits and purpose-driven organizations.

Don’t let the “ick” factor keep you from embracing the power of brand.

Your brand is how your organization (and therefore your mission) is perceived in the marketplace.

When your brand is clear, consistent, and mission-aligned:

• Your message resonates more deeply.
• Your marketing drives meaningful engagement.
• Your fundraising becomes more effective.
• Your impact grows stronger and more sustainable.

Without a clear brand strategy, even the most established nonprofit can struggle. Because if potential partners can’t quickly understand your mission, they move on. And if your messaging is inauthentic, existing supporters lose trust.

📋 Pre-registration required
🎟️ Members $20 | Guests $35
🕛 Registration deadline: Friday, April 10 at noon
👉 Due to space limitations, registration is limited to first come, first served

The first 30 minutes are dedicated to networking. The session will begin promptly at 12:00pm.
Pending approval for 1.25 CFRE credits
Boxed lunch will be provided

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Event Venue & Nearby Stays

Girl Scouts of Ohio's Heartland Council, Inc., 1700 Watermark Drive, Columbus, United States

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