About this Event
Social media is now frontline communications, and the stakes have never been higher. For busy communicators, it can feel nonstop and overwhelming. In this session, you’ll learn practical, social‑first strategies to move from reactive posting to purposeful execution. Walk away with simple systems that reduce stress, sharpen your message, and help you connect with your audience where they already are.
About the Speaker
Michelle Proffitt | Public Safety Information Director– University of South Carolina Division of Law Enforcement
With more than 15 years of communications experience, including a decade in public safety, Michelle specializes in social-first strategies that help organizations communicate clearly, build trust and connect with audiences in today’s fast-moving digital landscape.
Her career includes roles with the Lexington County Sheriff’s Department and the Pinellas County Sheriff’s Office, where she managed online communications during high-profile and rapidly evolving situations.
Michelle holds a Master’s degree in Integrated Marketing Communications from Marist University and is a Master Public Information Officer through the University of Tennessee and FBI-LEEDA.
Event Venue & Nearby Stays
South Carolina Association of Counties, 1919 Thurmond Mall, Columbia, United States
USD 23.18 to USD 28.52
