About this Event
2024 marks the inauguration of the NYCxDESIGN Keynote series. Through this program, a daily keynote is presented throughout the festival week, inviting designers and brands of all disciplines from around the world to share inspiring stories and vision. We’re proud to partner with luminary, design focused organizations to bring these conversations to life.
NYCxDESIGN Keynote: Product Design - "Unity not Uniformity"
Good design is still good business at IBM. This Keynote covers lessons learned from the inside out on how to keep good design alive for decades.
For more than 100 years, since 1911, IBM’s story has been deeply linked to major milestones in American history. Its longevity and success through many transformative periods is greatly attributed to their deep belief that good design is good business. Join Todd Simmons, VP of Brand Experience + Design and Co-Lead of the world renowned IBM Blue Studio in an engaging presentation discussing lessons learned through decades of experience managing design with one of the greatest legacy technology brands and the undisputed largest employer of designers worldwide. Participants will gain perspective on how to keep good design and good business alive for decades, harnessing the benefits of innovation while ensuring trust.
Presenters: Todd Simmons, VP of Brand Experience + Design and Co-Lead of IBM Blue Studio, Teresa Yoo, Vice President, Brand and Content Strategy, IBM
Event Venue & Nearby Stays
Cullman Education Center MoMA, 4 West 54th Street, New York, United States
USD 25.00
