NEFT Vodka will be bringing a sparkly dose of seasonal cheer to Selfridges Oxford Street this December, with a series of festive tasting pop-ups designed to add a little magic to your Christmas shopping.
On select dates between 3 December to 12 December, shoppers will be able to stop by for a complimentary sip of NEFT’s award-winning, ultra-smooth vodka – instantly recognisable for its chic barrel and crisp, Alpine-crafted flavour.
Whether visitors are hitting the shops with their besties, enjoying a cosy browse with loved ones, or taking a breather between gifting errands, NEFT’s pop-up tasting station will offer a cheerful festive moment to pause, raise a glass, and soak up the Christmas spirit. 18+ only.
And because no festive bar cart will be complete without something fabulous, shoppers will be able to pick up NEFT’s 100ml mini barrel while browsing Selfridges – an ideal stocking filler for any cocktail lover (or a “one for me, one for them” moment). The full NEFT Vodka range will also be available to shop in-store throughout the season (subject to availability).
Event Details
What: NEFT Vodka Festive Tasting Pop-Ups
Where: Selfridges, Oxford Street, London
When: December 2025 (full schedule below)
Why: Complimentary festive sips + gifting inspo for bar-cart aficionados
Schedule:
- 03/12/2025 (Wed) – 3pm to 7pm
- 04/12/2025 (Thu) – 11am to 3pm
- 10/12/2025 (Wed) – 3pm to 7pm
- 11/12/2025 (Thu) – 11am to 3pm
- 12/12/2025 (Fri) – 11am to 3pm
As shoppers bob between key London shopping destinations this festive season, NEFT Vodka will be popping up for tastings at a selection of premier Amathus locations, where they can also purchase 100ml and 700ml barrels for seasonal gifting and entertaining (subject to stock availability). Sip-stops include:
- 05/12/2025 (Fri) – Amathus Soho, 113-117 Wardour St, W1F 0UN – 4pm to 7pm
- 06/12/2025 (Sat) – Amathus Notting Hill, 8 Elgin Cres, W11 2HX – 3pm to 6pm
- 12/12/2025 (Fri) – Amathus, East Sheen, 276 278, 280 Upper Richmond Rd W, SW14 7JE – 4pm to 7pm
- 13/12/2025 (Sat) – Amathus Shoreditch, 303 Old St, EC1V 9LA – 3pm to 6pm
- 15/12/2025 (Mon) – Amathus Hampstead, 4 Hampstead High St, NW3 1PR – 4pm to 7pm
- 16/12/2025 (Tue) – Amathus Notting Hill, 8 Elgin Cres, W11 2HX – 4pm to 7pm
Sip responsibly. Please don’t drink and drive.
Event Venue & Nearby Stays
Selfridges, 400 Oxford St, London W1A 1AB, United Kingdom, London
