Money Moves: A Finance Panel for Female Founders Who Mean Business

Real talk on business finances, personal wealth, and banking — from three experts who know what it actually takes to build and grow.

Let's be honest — nobody teaches you the financial side of running a business. You figure it out as you go, sometimes making it work, sometimes wishing you had someone in your corner who actually knew what they were talking about.

That's exactly why we created this.

Join Athena Collective for an exclusive, candid panel discussion with leading experts in wealth management, private lending, and banking — brought together to answer the money questions you've been carrying. Whether you're just getting serious about your finances or you're further along and ready to level up, this conversation was designed for you.

Why Attend:

• Get honest, practical answers to the financial questions every founder is navigating — business finances, personal wealth, and banking.
• Learn what successful female founders do differently when it comes to managing money and building wealth alongside their businesses.
• Hear real-world perspectives from experts who work with entrepreneurs every day.
• Network with panelists, sponsors, and ambitious founders in Vancouver.
• Walk away with insights you can put into practice the very next day.

We're covering:

• Getting your business finances in order — at whatever stage you're in
• Building personal wealth while you build your dream
• Banking smarter — what's available to you and how to use it

These are the conversations that usually happen behind closed doors. We're opening them up.

Panelists:
Tracey Lundell — Senior Investment Advisor, SeaGlass Wealth
Tracey guides entrepreneurs to align personal and business finances, optimize cash flow, and plan for sustainable growth.
Nelofar (Nelo) Maleqazghar — Senior Account Manager, TD Women in Enterprise
Nelo supports women-led businesses in accessing funding, managing capital, and leveraging banking solutions to scale successfully.
Janelle Dickens — North American CSM Manager, Wayflyer

Moderator:
Sarah Bundy, Award winning co-founding partner & CEO, Athena Collective - multi-award winning mid-market exited entrepreneur.
Who Should Attend:

• Founders & Co-Founders of startups and scale-ups
• Small & medium business owners
• Entrepreneurs looking to grow efficiently
• Professionals seeking actionable insights on scaling operations, finances, and legal foundations

What You’ll Learn:

• How to structure and manage your business finances as you grow
• How to build personal wealth — even when you're pouring everything into your business
• What to actually look for in a bank, and how to make your banking work harder for you
• Funding options, including non-dilutive capital opportunities
• Real-life insights and lessons from experts who work with founders every day

Why You’ll Love This Event:

• Walk away with practical strategies and insights you can apply immediately.
• Engage directly with panelists and sponsors for personalized advice.
• Connect with like-minded founders and business leaders in Vancouver.
• Enjoy a premium networking experience with wine and cheese in a professional, intimate setting.
• Browse the Athena Marketplace, where our members will be showcasing their businesses.

After the panel, stay and connect. The Athena Marketplace will be open, fellow founders will be in the room, and the conversations that happen after these events? Often the most valuable ones of the night.

Please note: By attending, you consent to being photographed or filmed for promotional purposes. Please speak with our team if you prefer not to appear on camera.

Info: Arrive, settle in, and grab a drink. The evening is yours.

Info: Good Food, Good People, Good Business (or: Mix, Mingle & Marketplace). Mingle with founders, browse the Athena Marketplace, and enjoy light bites and refreshments while you explore.

Info: The Main Event. Our panel of three financial experts takes the stage for a conversation you won't want to miss — followed by an open Q&A.

Info: Final networking, Make It Count. The panel ends, but the evening doesn't. Stay, connect, and soak it all in over snacks and good company.

Event Venue & Nearby Stays

Bennett Jones LLP, 666 Burrard Street, Vancouver, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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