About this Event
Agency Folk Mastermind Lunch - Friday 27th February - 12-3pm
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Note: This exclusive and intimate event is for agency leaders (directors and decision-makers) with 50+ team members. For more information, please see below.
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As the wise African proverb tells us...
"If you want to go fast, go alone. If you want to go far, go together."
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This exclusive lunch brings together a hand-picked group of agency leaders who understand what it takes to scale, lead, and thrive with 50+ people in the team.
Over a private dining experience with a small number of agency leaders, we’ll dive into the real conversations that matter:
> How to attract and retain top talent
> Winning new business (without burning out your team)
> Keeping clients happy (and staying profitable)
> Navigating growth pains, tough decisions, and market shifts
> The realities of leadership – the highs, the lows, and the stuff that keeps you up at night
Expect frank, no-fluff discussions with people who ‘get it’. It’s like group therapy for agency leaders - where every conversation is supportive and confidential (Chatham House Rules), challenges are shared, and wins are celebrated.
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💡 Why join?
1. Connect with equals – Sit down with other leaders of bigger agencies who understand your world.
2. Learn from the hive mind – Leave with actionable ideas, fresh perspectives, and maybe even a breakthrough or two.
3. Build meaningful connections – This isn’t networking, it’s relationship-building.
4. Leave recharged – Walk away with clarity, confidence, and a few great stories.
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With a 95% approval rating from previous Mastermind guests, these lunches are described as "the most valuable conversation I’ve had all year."
Spaces are strictly limited to a small number of agency leaders. If you lead an agency with 50+ team members and want to share, learn, and be inspired by other top-tier leaders – take your seat at the table.
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Venue Details:
📍Venue: The Parcel Yard, King's Cross Station, London, N1C 4AH (map)
🧭 Directions: We’re tucked inside King’s Cross Station –up the steps, right next to the famous Harry Potter Shop at Platform 9¾ (yes, really!).
🍽 Private Dining Room: The Station Master's Office – head around to the right-hand side towards the function rooms, and you’ll find us there at the very end of the corridor.
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Event Details:
🔥 Topic: Your agency triumphs and those business challenges keeping you up at night, with a few thought-provoking topics on the table to kick-start the conversation.
👥 Attendees: A select group of senior agency leaders (directors and decision-makers) from creative, digital, and marketing agencies with 50+ team members. Attendees typically hold roles such as Director, Head of Department, C-Suite Executive, Chairperson, Founder, or Owner.
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🗓 Agenda:
12:00pm – Arrivals & Warm Welcome: Grab a cuppa, settle in, and start connecting with fellow agency leaders.
12:25pm – Mastermind Lunch & Discussion: A relaxed private dining experience with high-value conversation, shared insights, and problem-solving.
2:35pm – Wrap-Up & Open Networking: Continue the conversation, swap details, or plan future collaborations.
3:00pm – Optional Bar Hangout: Not ready to leave? Join us at the bar for a drink or two and continue the conversations.
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🔍 How it Works?
👋 Kick-off with intros & wins: We’ll start by getting to know each other and celebrating recent agency triumphs.
🔥 Tackle the tough stuff: Next, we’ll dive into the business challenges that keep you up at night – the real, unfiltered conversations.
🤝 Collaborative problem-solving: Together, we’ll share advice, ideas, and strategies to move past roadblocks.
🚀 Leave inspired & ready for action: You’ll walk away energised, with fresh perspectives and practical steps to take forward.
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✨ Why Attend?
🤝 Join powerful conversations: Take part in a guided discussion with ambitious agency leaders who understand your world.
💡 Solve real challenges: Tap into the collective brainpower of the group to find solutions and fresh perspectives.
🌱 Build meaningful connections: Forge deeper relationships with other directors and decision-makers.
🚀 Unlock collaboration opportunities: Discover ways to partner and grow together.
🎁 Bonus: Get complimentary access to the Story Cube framework, created by Michael Murdoch, to help clarify your brand story and win more business.
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Price: from £100+vat (+ Eventbrite fee)
What's included:
- Private room hire and venue staff
- A delicious lunch plus tea, coffee, juice, and water
- Expertly facilitated Mastermind session
- Free access to the Story Cube framework (worth £249)
Dietary Requirements: Please share any dietary needs or allergies when booking via the online form, and kindly remind the venue staff on the day.
Extras: Additional drinks and food are available to purchase directly from the main bar if you’d like to treat yourself.
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Hosts:
- Founder of , &
With 20 years of experience, Michael has worked with organisations across the globe, from household names like Fairtrade, Diabetes UK, NHS, and the United Nations to fast-growing startups and agencies. A seasoned brand strategist, Michael helps businesses dream, create, and amaze through branding, animation, and website production. In recent years, he’s channelled his expertise into bringing agency leaders together – creating the Agency Folk to spark conversations, collaboration, and growth in the sector he knows best.
- Founder of
Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.
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& -
Combining powerful project management and easily streamlined operations - Teamwork.com is the Ai-powered project and resource management software built for client work. This platform keeps your client projects on track, makes managing resources a breeze, and keeps your profits on point. Headquartered in Cork, Ireland, and founded by a team who have run an agency before, they have more than 20,000 customers around the world with a global team of over 350 employees. Michael and Mossy are on hand to help solve your operational challenges, but if you want to know more visit teamwork.com.
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The Parcel Yard (King's Cross Station)
Previous guest testimonials...
- "Excellent, open conversation! A mix of mutual therapy and great advice!" Youth Marketing Agency
- "Really amazing event for anyone running an agency. Loved the relaxed nature of the conversation." Presentation Agency
- "A great group of people. Every event I go to I meet new people, deepen existing relationships and learn something new." Email Marketing Agency
- “This is the sort of event you really want to attend: great people, good conversations, and useful connections. Highly recommended.” Digital Agency
- "We’re all no different, whether you’ve been running an agency, small or large, been going for 20 years or 2 years, we share so much in common and every day is a school day for sure for all of us." Digital Brand and Marketing Agency
- "Brilliant event, learned lots and great insights from agency leaders." Web Development Agency
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And finally...
Can't make this event? Not to worry, join the mailing list to stay in the loop.
Refund Policy: Up to 30 days before the event starts. Eventbrite fee is nonrefundable.
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Host: Michael Murdoch (Founder of The House, Story Cube and Agency Folk)
Questions: [email protected]
Agenda
🕑: 12:00 PM
Arrival & Networking
🕑: 12:25 PM
Mastermind Lunch & Discussion
🕑: 02:35 PM
Further Networking
🕑: 03:00 PM
Head off or head to the bar!
Event Venue & Nearby Stays
The Parcel Yard, King's Cross, London, United Kingdom
GBP 129.05 to GBP 193.22
