Advertisement
Course Name: MasterClass in Major Sports Event ManagementCourse Duration: 2 days
Course Hours: 10am - 4pm
Course Venue: Novotel London Excel, Royal Victoria Docks, London E16 1XL
Course Fees: £1,220
CONTENT
During your Major Sports Event Management MasterClass Course you will study the following topics:
Nature of Major Sporting Events
#the importance of cultural awareness for international sports event management global sports event trends
#working with major and international sports organisations and associations
#contemporary issues that affect major sports events e.g. political, economic, cultural
Forming a delivery vehicle & programme management
#Creating a Governance structure (Functional Areas required)
Managing key stakeholders (Funders, Government, Local Authorities, sponsors etc.)
#Choosing locations and developing suitable venues (choosing new build or existing)
#Programme Management (setting out key planning milestones)
Building a workforce
#Paid staff
#Suppliers (sourcing & managing)
#Volunteers (sourcing and managing)
Commercial Opportunities
#Sponsorship rights/packages / Broadcast rights
#Ticket sales
#Merchandising
#F&B.
Brand & the Spectator Experience
#The importance of brand – creating a story/message/theme
#Spectator experience and managing fans expectations and behaviours
Operations
#signage - getting it right
#health and safety
#risk management
#transport
#crowd management
#working with outside stakeholders i.e. police, local authorities
environmental issues
#technology
Getting involved!
#working the global sports event circuit
#other opportunities in the major sporting event industry
Advertisement
Event Venue & Nearby Stays
Novotel London Excel, Lower Deck, 7 Western Gateway, London, E16 1AA, United Kingdom,London, United Kingdom
Tickets
