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Paid media is changing fast. As AI becomes deeply embedded in advertising platforms, the way campaigns are structured, optimised, and scaled is being fundamentally reshaped.This session takes a high-level, strategic view of where paid advertising is headed in the age of AI - and how businesses can adapt to maximise performance. Rather than focusing on platform-specific tactics, it explores the principles and decisions that matter most as automation and machine learning take on a greater role.
In this session, we’ll explore:
Where paid advertising is headed and how to adapt your approach
Modern campaign structures and AI-powered campaign models
The role of AI in developing and scaling effective campaign creative
Ideal for founders, marketing leaders, and growth teams looking to stay ahead of the curve and make smarter investment decisions in an increasingly automated ad landscape.
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Event Venue
85 Beach St, Queenstown 9300, New Zealand, 85 Beach St, Queenstown 9300, New Zealand, Queenstown
Tickets
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