Marketing Evenings: Scaling Human-Centred Content with AI

Wed Apr 01 2026 at 06:00 pm to 08:00 pm UTC+01:00

BrainStation | London

BrainStation
Publisher/HostBrainStation
Marketing Evenings: Scaling Human-Centred Content with AI
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Learn how AI tools are used day-to-day to streamline production and unlock new creative capacity, without compromising quality.
About this Event



From ideation and scripting to fixing mistakes and repurposing video, AI is now embedded across the content pipeline.


Beyond speed, this session focuses on authenticity. Attendees will learn how to keep creators and human judgment at the centre of AI-powered workflows, building content that feels personal, intentional, and distinct rather than generic or automated.


The session will be led by Alec Wilcock, who heads Social Media Growth at ElevenLabs. He develops strategies to expand brand presence, engagement, and community across digital platforms. Alec focuses on building meaningful connections between audiences and innovative AI-driven products through creative content, data-informed insights, and trend-forward storytelling.




Event Overview

AI is changing how content is made, but the brands that win stay human. In this session, Alec Wilcock shares how social teams use AI across the content workflow to move faster, experiment more, and scale without losing personality.


01 - Using AI Across the Content Workflow

See how AI supports every stage of content creation, from ideas and scripts to editing, repurposing, and scaling output efficiently.


02 - Inside an AI-Powered Social Team

A behind-the-scenes look at how social teams use AI to plan, operate, and experiment faster, reducing friction while increasing creative throughput.


03 - Scaling Without Losing the Human Touch

Learn practical techniques for using AI to grow creator-led brands while preserving voice, authenticity, and real audience connection.

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Event Venue & Nearby Stays

BrainStation, 55-57 Rivington Street, London, United Kingdom

Tickets

GBP 22.38

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