MARKETING: Essential Ingredients for Small Food Business

NOTE:

Marketing: Essential Ingredients for Small Food Business is held on two Thursdays 11.00am-12.30pm

Marketing is the secret ingredient that can either make or break a small food business. If you're not seeing the results you want from your marketing efforts, it's time to take action!

Join our "MARKETING: Essential Ingredients for Small Food Business" interactive workshop designed exclusively for small food business owners who want to boost sales, increase brand awareness, and stand out in a competitive marketplace. In this dynamic workshop, you'll discover the latest strategies and practical tools to drive more customers to your business and achieve real results.

What You'll Learn:

This hands-on workshop will give you the insights and knowledge you need to build a powerful marketing strategy for your small food business. Whether you’re just starting out or looking to fine-tune your existing approach, we cover everything from A to Z. You'll learn how to:

Conduct Market Research & Analysis

Find out why understanding your market is key to success and how to analyse your customers and competitors to stay ahead of the curve.

Set Clear Marketing Goals & Objectives

Learn how to set achievable goals that align with your business vision and growth strategy.

Perform a SWOT Analysis

Discover how this essential tool can help you identify your strengths, weaknesses, opportunities, and threats to make smarter marketing decisions.

Target Marketing & Segmentation

Learn how to define your audience and tailor your marketing efforts for maximum impact.

The 4 P’s of the Marketing Mix

Master the essential components of marketing—Product, Price, Place, and Promotion.

Pricing Your Food Products

Find effective pricing strategies that attract customers without compromising your profitability.

Location, Location, Location!

Learn how to choose the perfect location for your small food business to drive more foot traffic and increase visibility.

Promotion & Advertising Tactics

Explore proven promotional ideas and advertising methods designed to help small food businesses succeed, including social media, public relations, and sales promotions.

Build a Digital Presence

Discover why having a professional website and an active social media presence is more critical than ever in today’s digital world, and how to make them work for you.

Why Attend?

Imagine seeing your business reach a wider audience, effortlessly boosting sales, and achieving remarkable growth. With insights from this workshop, you'll gain the tools to outpace competitors and see real, measurable success.

We’ll answer key marketing questions:

• Why is market research so important?
• How do you analyse your customers?
• What’s the best way to analyse competitors?
• What should your marketing goals be?
• What exactly is a SWOT analysis?
• And more!

Don’t Let Your Competitors Get Ahead!

This workshop will give you the competitive edge you need to succeed in a crowded marketplace. Whether you're just launching a new product or looking to grow your customer base, this session will equip you with marketing strategies that truly work.

Register now to start translating your marketing efforts into real success!

Linda Bamford is the Founder & CEO of A La Carte Training, with over 20 years of experience in the hospitality industry. Passionate about helping small-scale eateries—such as cafes, restaurants, and catering businesses—achieve financial success and freedom, she brings extensive knowledge to the table.

Linda's background includes:

• Owner of a cafe and catering business
• Author of 15 "How to…" restaurant & catering eGuides
• University lecturer in hotel and hospitality management

Her qualifications include:

• Master of Business in International Tourism & Hospitality
• Bachelor’s degrees in Restaurant & Catering Management and Hotel Management
• Cordon Bleu and Prue Leith Cookery Certificates
  

Dedicated to ongoing professional development, Linda stays current with industry trends through training, trade shows, and membership in professional organisations.

A La Carte Training offers online live workshops designed to help you start and grow a successful small food business. With over 20 years of experience, we specialise in training new and existing owners of restaurants, cafes, coffee shops, home-based catering, and other eateries.

Our workshops focus on the essential ingredients for running a successful small food business. We combine high-quality content with real-world examples, case studies, practical tips, and interactive activities. By the end of each session, you'll have the knowledge and confidence to take immediate action and embark on your own food business journey.

Frank Camorra, MoVide, Melbourne (Award-Winning Chef):

“Looking back, the most important thing I wish I had known when starting out is the business side of running a restaurant. Understanding staff management, cash flow, and how to read and manage a profit and loss statement is crucial. I highly recommend taking a small business course that covers these essentials. You can’t do it all alone—you need to understand the fundamentals.” (Source: Restaurant Catering Magazine).

Niki Telford, Coffee Shop Owner:

“I absolutely loved the 2-day workshop with Linda. I’ve gained so much more knowledge and feel more confident and motivated to not only start my business but to work hard at making it successful. If you're unsure where to begin with your own food business, I highly recommend this workshop—you won’t be disappointed.”

Jay Sewell, Jay’s Cafe, Queensland:

“Since implementing the tips I learned from Linda, my profits have increased. This workshop is a must for anyone considering entering the hospitality business. Although I had experience as a chef, I lacked hospitality management and marketing skills. Linda’s enthusiasm and passion for helping you succeed are unmatched. I’ve gained invaluable hands-on knowledge—thank you, Linda!”

Gavina Deiana Pecci, Gavina’s Kitchen:

“The workshop covered everything from law to management and marketing, plus so many useful tips and tricks. I now have a clear understanding of what it takes to handle and manage a food business. Thank you, Linda, for your invaluable help!”

Amanda Johnson, Fiery Lion (Popside Food Markets/Truck):

“Linda made everything so easy to understand. If there was ever a question she didn’t have the answer to, she would research it and present the solution at the next class. Her professionalism and vast experience are truly invaluable. I would recommend A La Carte Training to anyone looking to get into the food business.”

Janet Wardle, Catering Business Owner:

“I learned everything from setting up and costing a food business to effective management and marketing strategies. I highly recommend A La Carte Training to anyone looking to avoid common pitfalls when starting a food business.”

The Filipino Shop, Southport Chinatown (Food Market Stall Holder):

“As one of the original food market stallholders in Southport Chinatown, I’ve benefited greatly from Linda’s guidance on food costings. The workshop also provided an excellent opportunity to test market a food concept or product, like our famous grilled corn flavours.”

Event Venue

Online