Marketing & Branding from the Inside Out

Thu Jun 27 2024 at 10:00 am to 01:00 pm UTC-05:00

656 West Barry Avenue, Chicago, IL, USA | Chicago

Badassity Brand Photography
Publisher/HostBadassity Brand Photography
Marketing & Branding from the Inside Out
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Grow Your Business with Intentional Visibility, Vivid Presence, and Relationship-Focused Marketing
About this Event


June 27, 2024 | 10a-1p CT | 656 W. Barry Street, Chicago | $197

Early bird pricing is $97 and ends on April 30, 2024.

Ticket sales end on June 20, 2024.

Please plan on community building over lunch following our workshop. (Lunch not included in workshop fee.)


Do you desire to confidently and authentically show up in your business as the REAL you -- in a way that creates deep connection, lasting relationships, and inquiry calls from the perfect-fit clients you want to work with?

If you answered yes to that question, we can’t wait to see you at our LIVE workshop on June 27, 2024 in Chicago.

In this 3-hour hands-on workshop, Dan Lewis and M. Shannon Hernandez will teach you how to share your brilliance with others–in the most authentic and heart-felt of ways–so that you call in your dream clients and expand into your next level of business growth and success.


Who is a great fit for this workshop?

If you’re a coach, consultant, healer, or service-based business owner who…

  • delivers a highly relational service/offer in your business.
  • is the “face” of your business–and you want others to understand your mission, values, and humanness.
  • desires an authentic and relationship-driven approach for growing your business (not salesy or fake-y).
  • believes that making more money in your business creates ripple effects of joy and connection in your community/world.
  • is an action-taker and who loves to learn and implement to grow your business.
  • is an expert at what you do–and you are excited to grow your business to new levels–in a sustainable way.

…then this workshop is a great fit for you!


Who should not join this workshop?

If any of these apply to you, you won’t be a good fit for this workshop:

  • You would rather be positioned as a social media star or celebrity coach, rather than a heart-centered leader?
  • You would rather hire a copywriter or marketer to create your business content for you.
  • You prefer a transactional approach to growing your business, rather than a relationship-driven approach. (Focus on numbers and quantity, rather than people and quality.)

All the dimensions of you matter to your future clients.

We believe that when you discover how to deeply connect with your aligned audience, by authentically sharing your mission, values, and personal stories, your business will be more meaningful and financially fulfilling.

Why?

Your dream clients are craving intentional authenticity more than ever.

And, being the REAL YOU is a natural superpower (that you DO have!). THIS is what will help you stand out and grow a business rooted in deep relationships and long-term success.

Deep down you most likely know this, but do you embody the authentic YOU in your client attraction strategy?

Imagine feeling motivated, inspired, and aligned every time you have the opportunity to share your business with others.

When you create relationship-focused marketing and pair your marketing style with personal brand images that capture your essence . . . you will consistently attract the clients you really want to work with–and those who really want to work with you.


In the Marketing & Branding From The Inside Out workshop, you will:

  • Discover branding from the inside out. It’s not about logos, fonts, and colors. It’s about distinguishing and making visible the one-of-a-kind way you show up in service of your clients.
  • Shift your online presence from dry information and boring headshot conventionality to magazine-cover expressiveness and values-centric photography with visual storytelling.
  • Shift your relationship with marketing from a tedious, transactional numbers game to a joyful relationship-focused approach to calling in the right-fit clients.

We are excited to help you discover how to stop hiding behind stock images, quote graphics, and weak messaging– and instead–stand out with your authentic presence and voice.

As a business owner, it is critical that your online presence — everything from your photos, content, emails, and social media posts — authentically reflect who you truly are and the unique gifts you have to offer to your clients.

Join us for this hands-on workshop–we can’t wait to transform your branding and marketing with you!

Brought to you by Joyful Business Revolution and Badassity Brand Photography.


Meet Your Mentors

M. Shannon Hernandez (Joyful Business Revolution) is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and experts. Shannon (aka “The Queen of Organic Marketing”) and her team specialize in organic mission-driven marketing and creative email marketing campaigns that help their clients grow aligned audiences, deepen community relationships, and double revenue. The end result? Her clients grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose.

A sought after expert in the world of online business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She has founded The Content Personality® Club and The JoyFueled™ Program, where she and her team champion and rally coaches, consultants, and service-based business owners to grow their profits—while increasing their impact.

Shannon has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. She is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When she is not speaking and teaching globally, she's spreading joy, reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life, Maria.


Dan Lewis (Badassity Brand Photography)is a Chicago-based, multi-talented mash-up of personal brand photographer, brand illuminator, presence coach, artist, and art director. He helps coaches, consultants, and other transformational leaders crystalize their uniqueness in bold, authentic photos that get noticed and connect.

Dan created Badassity Brand Photography to empower out-of-the-box life/business/world changers to shift from tired, vanilla headshot conventionality to iconic magazine-cover-worthy visual charisma. Dan gets to know you deeply, uncovers the hidden badassity that gives you your edge, and creates vivid, authentic images that share a message as unique as you are.

A keen student of all things human, Dan holds an A.M. degree in religion from the University of Chicago Divinity School and learned to trust his mind in the moment at the Second City Training Center. He has coached creatives, coaches, and leaders for over twenty years.

Dan lives with his wife Rosalind six blocks from Wrigley Field on the north side of Chicago and travels to Europe for creative inspiration.



Location, Parking, and Public Transportation

The workshop will be held at the Second Unitarian Church of Chicago at 656 West Barry.

Parking in the Lakeview neighborhood can be challenging. You can usually find street parking on Clark, between Wellington and Belmont. There is a parking garage at Advocate Illinois Masonic Medical Center. Enter the Halsted garage on Halsted Street north of Wellington, just north of the Medical Office Center.

Second Unitarian is located just off the Broadway (36), Halsted (8) and Clark (22) bus lines. The nearest el stop is the Wellington stop of the Brown line.

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Event Venue & Nearby Stays

656 West Barry Avenue, Chicago, IL, USA, United States

Tickets

USD 97.00 to USD 197.00

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