About this Event
In a category often defined by what is missing, Botivo chose a different path. Kate Emlyn Jones will unpack the brand’s origin, its positioning as a pleasure-first drink rather than a 0% alternative, and how thoughtful events and experiences bring the brand to life in tangible, memorable ways.
Event Overview
How do you build a drinks brand without leaning on the 0% label? Kate Emlyn Jones shares how Botivo was born, how it positioned itself around pleasure rather than absence, and how experiential marketing makes the brand real for its community.
1 - The Origin of Botivo - Learn how Botivo came to life, from early idea to launch, and the key decisions that shaped its identity in a fast-growing drinks category.
2 - Positioning Beyond 0% - Discover how defining Botivo as a pleasure brand, not an alternative, created stronger emotional resonance and clearer differentiation.
3 - Making the Brand Tangible - Explore how events, partnerships, and real-world experiences translate positioning into something people can feel, taste, and remember.
Event Venue & Nearby Stays
BrainStation, 55-57 Rivington Street, London, United Kingdom
GBP 22.38
