LinkedIn workshop for businesses

Would you like to know how to attract regular business enquiries on LinkedIn and prospect for new clients?

In bite-sized chunks, over four weeks, I'm going to teach you how to transform your LinkedIn profile to attract the right customers and rank high in the LinkedIn searches. I will help you develop a connection strategy to link with the right people to drive your business forward and show you what content to post to get your business visible on LinkedIn.

By the end of the LinkedIn training you will:

• Be confident and familiar with the platform
• Understand how to use LinkedIn for lead-generation purposes
• Have an updated profile that markets and promotes what you do
• Know how to rank high in the LinkedIn searches so you are found by prospective clients
• Know what type of content to post that will attract engagement
• Be clear how to create and structure a LinkedIn post to get a high reach
• Learn how to use detailed searches to find prospective clients / partners
• Have a clear engagement strategy to help prospect for new clients
• Understand the data and analytics to monitor and measure your performance

This online workshop is going to teach you how to stay in touch with your existing customers, grow your professional network and build relationships with potential customers.

If you want to use LinkedIn to increase the profile of your business and drive business enquiries then this workshop is for you.

The LinkedIn workshop will be delivered over four sessions, an hour each week over Zoom video conferencing. All sessions are recorded, so you can catch up if you can't make one of the days.

After each session you will be given actions to complete before the next session, feedback and support will be available throughout the month . The sessions will be split as follows:

Session 1. Tues 4 February 9:30-10:30am

• How LinkedIn works for lead generation

• Identifying your target audience

• Reviewing your profile and settings to attract your target market

Session 2. Tues 11 February 9:30-10:30am

• How to find your target audience using detailed searches

• Connection strategy aimed at your target audience

• Engagement strategy to raise brand awareness and drive business enquiries

Session 3. Tues 25 February 9:30-10:30am

• Content structure, what to post and when

• Adding a featured section to showcase your services

• Accessing reviews and endorsements

Session 4. Tues 4 March 9:30-10:30am

• Analytics and measuring success

• Managing your connections

• Going forward.

By the end of the sessions you will have an updated profile that will appeal to your ideal client, a clear understanding of how to find and connect with your target audience and what type of content will give you the most engagement.

The cost is £225 per person and is limited to 10 people. All training is delivered on the free version of LinkedIn focused on your personal profile.

"I had the privilege of attending a LinkedIn workshop hosted by Becs. I would thoroughly recommend it to anyone interested in upskilling in social media. I left the session feeling inspired and importantly more knowledgeable about how to maximise the value from linked in. Becs is a true professional and her excellent training style contributed to a great experience." Paul Spence, Stage Marketing Ltd

"I highly recommend Becs LinkedIn workshop! I thought I knew a lot about social media but I was proven wrong! She's a great teacher and the workshop was really easy to follow. It has helped my confidence on LinkedIn massively, and has also boosted my LinkedIn profile through the roof since attending the workshop. If you are looking to get started or just to build your confidence on social media, then Becs is definitely the best to help with that!" Hetty Roach, Nviron Ltd

Event Venue

Online