Leadership: CEO+Business 101 for YouTube, TikTok & IG Creators

This is the place where internet royalty become legacy builders.

Are you a content creator ready to make your brand "business official"? Need business systems ASAP to keep up with the demand? Want to make the content your followers love with some brand authority behind it? Welcome to **CEO+Business 101 for YouTube, TikTok & IG Creators**!

This interactive learning lab, led by 11-time industry award-winning entrepreneur, Cortina Jenelle Caldwell, continues **Thursday, April 10th, 2025** at **9am HST/2pm EST/8pm WAT**. Join us online for a weekly crash course in business creation, digital marketing, web design, AI + automation, graphic design, networking, sales + invoicing, leadership, community engagement.

From here on out, each week will focus on a different section of the **CEO+Business 101 for YouTube, TikTok & IG Creators** playbook:

✅ Week 1, February 20th | Theme: Business Creation

✅ Week 2, February 27th | Theme: Digital Marketing

✅ Week 3, March 6th | Theme: Web Design Basics

✅ Week 4, March 13th | Theme: Graphic Design Basics

✅ Week 5, March 20th | Theme: Sales + Invoicing Setup

✅ Week 6, March 27th | Theme: Networking

✅ Week 7, April 3rd | Theme: AI + Automation

✅ Week 8, April 10th | Theme: Being an Owner Who Leads

✅ Week 9, April 17th | Theme: Creating Membership

You’ll also get a private login to the self-paced digital course; a curated list of essential resources to help you prepare for the next massive shift with social media; a curated network of referrals and exclusive discounts for virtual assistants, franchise consultants, financial advisors and others; a community of peers to network, collaborate or partner with; and live walkthroughs of practical strategies to be a leader of and not let your platform boom own you.

If you already have a need for someone with specialized skills, check out the add-ons menu in the ticketing section. These are scheduled outside of lab time.

PS: If you can't make every date, no problem! Register for one session and still get access to the full digital course, handouts, add-ons and resource links. Register for the other CEO+Business 101 sessions here.

By the end of the April 10th lab, you’ll walk away with:

• An overview of your personality type, creative type and leadership style;
• An understanding of how to set company culture;
• An overview of consensus decision-making;
• An overview of accountability and ethical firing as an entrepreneur;
• A list of job boards to use for recruiting talent;
• An understanding of who you can hire, need to hire and should hire as an entrepreneur (i.e. employees, contractors, consultants, SMEs, virtual assitants, interns, etc); and
• Ideas on how to support your team's wellness; and
• Hacks for free or low-cost subscriptions to automate your daily tasks.

Limited places: To keep things personal and ensure all your questions are covered, each learning lab is limited to just 100 participants per week to keep it intimate. Book now to grab your spot!

Your Learning Lab Facilitator: Cortina Jenelle Caldwell (click for bio)

Event Venue

Online