Lead-gen Funnel Clarity and System Optimization

For marketers, marketing leads, CMOs & marketing founders with existing revenue.

You already know how to run campaigns.
You’ve generated revenue before.

But leads and clients are inconsistent.

Some months are strong.
Some months feel uncomfortably quiet.
Forecasting still feels fragile.

This isn’t a tactics problem.
It’s a system design problem.

This 2-hour intensive workshop is for experienced marketers who want to move from reactive growth to a stable, predictable demand system.

This is not a channel or tactics session.
No ads breakdowns. No content calendars.

Instead, you’ll learn how to design the underlying structure behind lead generation and client acquisition — so demand doesn’t depend on campaigns, launches, or luck.

In this session, you’ll learn how to:

• Diagnose why leads are inconsistent despite past success
• Sharpen offers so demand converts without heavy persuasion
• Design a go-to-market system that doesn’t rely on “hero campaigns”
• Connect lead generation, sales, and delivery structurally
• Identify what must be fixed before scaling spend or team
• Move from constant optimisation to predictable demand

These are the same frameworks used in my work as a Fractional CMO — including helping a client scale to $1M in under a year.

This workshop is for you if you are a:

• Marketer, senior marketer, marketing head or CMO
• Marketing founder or consultant with existing revenue
• Operator responsible for pipeline, not just performance
• Business owner tired of lead volatility

You already have traction.
This workshop is about stability, leverage, and scale.

• Beginners learning marketing fundamentals
• Anyone looking for quick hacks or channel tactics
• Early-stage founders without revenue

Mel Chai
Fractional CMO & Marketing Strategist

Worked with 10+ businesses supporting $15M in GMV, helping teams move from reactive marketing to structured demand systems.

Event Venue & Nearby Stays

R&D Creative Hub, 11 Jalan Tandang, Petaling Jaya, Malaysia

Concerts, fests, parties, meetups - all the happenings, one place.

Get App