Joyfulness, Creativity and the Future of British Luxury

British luxury finds itself navigating an exciting and dynamic time.

Political and economic shifts, evolving consumer expectations, drives towards sustainability, and rapid technological innovation are reshaping the landscape of luxury. One of the big questions facing the industry is a simple one: What does British luxury mean today—and how can heritage brands reinvent themselves for a bold, modern era?

Few names embody this spirit of reinvention like Paul Smith. From his beginnings in retail to building a global fashion powerhouse, Paul Smith has become synonymous with creativity, individuality, and timeless British style. Through Paul Smith’s Foundation, the brand champions innovation and artistry, ensuring its legacy remains as vibrant as ever.

Join Sean Baker (Director of Brand and Communications, Paul Smith & Trustee, Paul Smith’s Foundation) and Federica Carlotto (Programme Director, MA Luxury Business, Sotheby’s Institute of Art) for an inspiring conversation on the brand’s journey, its latest evolutions, and what lies ahead for Paul Smith—and British luxury—in today’s fast-changing

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Sotheby's Institute of Art, Bedford Square, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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