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New disruptor in the boxing space, Ed Pereira, CEO of iVisit Boxing (iVB for short) officially announced on Friday a partnership with digital media juggernaut YouTube that will see multiple, massive scale live events take place this year in cities of historical significance for the sweet science. The announcement, which Pereira made across the steps of City Hall, alongside San Francisco Mayor Daniel Lurie and representatives from the Google-owned YouTube, did not make mention of any specific fights or fighters that will be featured, but the word among many in the industry is that a fight between unified heavyweight champion Oleksandr Usyk and former kingpin Deontay Wilder is in play for the July 11th date announced to take place today in the “City by the Bay.” The event will be held outdoors at Civic Center Plaza. While Pereira’s name may be new to the average boxing observer, the Uruguay-born, Wales-raised promoter was a key figure behind the scenes while working alongside Saudi Arabian officials on last May’s “Fatal Fury” event in New York City’s Times Square as well as the Ring Magazine Awards Show, which took place this past January in London, England.
“I have been in and around boxing for the last few years, but historically I have come from sport,” Pereira explained to TheBoxingHour.com on Friday. “I’ve worked for some of the biggest soccer teams in the world, for rugby, and for me the world of boxing is incredible. The people in boxing; the fighters, the fans – they have inspired me to come to the city of San Francisco and ask, ‘How are we going to create bigger and bolder events?’ I was inspired while working in the industry and I saw an opportunity.”
The goal for Pereira and San Francisco Mayor Daniel Lurie is that the event will break the reported all-time boxing attendance record of 135,132 set by world middleweight champion Tony Zale’s title defense against Billy Pryor at Juneau Park in Milwaukee, Wisconsin on August 16, 1941. Zale dropped Pryor multiple times en route to a ninth-round stoppage in the main event of a free event sponsored by the Pabst Brewing Company. Lurie reiterated what Pereira had made known in recent interviews: that a large number of standing room tickets will be made available for free for the event in July.
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Civic Center Plaza, San Francisco, CA, United States
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