Name: Introduction to AI in Marketing
Start: 2025-01-23T11:30:00-05:00
End: 2025-01-23T13:30:00-05:00
Location: 932 W Hunting Park Ave

Learn how AI is revolutionizing marketing strategies and gain insights on how to leverage its power in your campaigns in 2025!
About this Event

Introduction to AI in Marketing

As we move into the new year, now is a crucial time for small businesses to elevate their marketing strategies, achieve new revenue goals, and start planning for the future.

Discover how to: Join us on January 23, Thursday, at 11:30 am ET for an informative Lunch and Learn webinar where we'll explore AI in Marketing, a game-changer designed to empower small businesses. These features offer the flexibility and control you need to streamline your marketing efforts, optimize engagement, and drive significant growth.

Enhance Branding: Seamlessly manage and customize your brand identity with AI tools that make it easier than ever to maintain consistency across all your marketing efforts.

Simplify Content Creation: Utilize intuitive drag-and-drop tools and AI-driven features that simplify the process of crafting compelling communications.

Optimize Campaigns: Deliver personalized, localized communications at scale, ensuring every message resonates with your target audience.

Streamline Management: Efficiently organize and manage your marketing efforts with centralized oversight, boosting productivity and allowing you to focus on growth.

Gain Actionable Insights: Access comprehensive, easy-to-understand reports that empower you to make informed decisions and optimize your marketing strategies.

Why Attend?

Constant Contact’s AI-powered marketing tools are designed specifically for small businesses, providing you with the resources to enhance your marketing efforts, maintain consistent branding, and drive growth. Whether you’re looking to optimize your current strategies or explore new ways to engage your customers, this webinar will equip you with the knowledge and tools you need to succeed.

Who Should Attend?

This webinar is ideal for small business owners and marketers who want to leverage AI to boost their marketing effectiveness. Whether you're new to AI or looking to expand your existing capabilities, you'll gain valuable insights and practical strategies to take your marketing to the next level.

Don't miss this opportunity to gain valuable insights and stay ahead in the ever-evolving marketing landscape. Reserve your spot now!

Agenda:

11:30 am – 12:30 pm AI Marketing Presentation
12:30 pm – 1:15 pm Univest Financial Corporation Presentation by Vanessa Rivera
1:15 pm – 1:30 pm Wrap-Up and Finish

About the Speakers:

Felicia Shanken is a distinguished entrepreneur, international speaker, and digital marketing expert with over five years of experience empowering business owners through innovative strategies. As a Certified Constant Contact Partner, she specializes in leveraging digital tools to help businesses optimize their email marketing and customer engagement efforts.

Felicia is the founder and CEO of Philadelphia Women's Network Connection (PWNC), LLC, and PWNC Foundation, Inc., a certified Economically Disadvantaged Women-Owned Small Business (EDWOSB) and Minority Business Enterprise (MBE). PWNC focuses on leadership and business development training, equity and inclusion initiatives, and supporting women entrepreneurs.

With a deep understanding of how technology can transform business operations, Felicia brings her expertise in AI-powered marketing solutions to this workshop, demonstrating how small businesses can streamline their outreach, enhance customer experiences, and achieve measurable results.

Her work has been recognized internationally, with numerous accolades for her influence and contributions to the business community, including her recent distinction as a Goldman Sachs One Million Black Women: Black in Business Alumni. In January 2025, Felicia will be joining the "Innovators and Entrepreneurs" Top 100 Magazine family.

Join Felicia for this insightful session to discover how you can harness the power of Constant Contact's AI tools to drive growth and success for your business.

Vanessa Rivera, Vice President, Business Development Officer, has over 20 years of experience in banking. Vanessa Rivera is a dedicated leader committed to financial empowerment and community support. She serves on the board of the East Penn Chamber and plays an active role in the Bank On coalition, which aims to bring financial education to underserved and unserved areas. Passionate about empowering future generations, she also brings financial literacy programs to schools across the Lehigh Valley. Her commitment to the community is evident through her support for local nonprofits, and her efforts were recently recognized with the prestigious Homecoming Hero award for supporting Family Promise, an organization that helps the homeless become homed. Vanessa Rivera’s work continues to drive positive change and access to financial resources throughout the region.