Name: Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Vancouver
Start: 2025-12-08T09:00:00-08:00
End: 2026-06-24T17:00:00-08:00
Location: Regus BC, Vancouver - Pacific Centre

$Intro to AI in Digital Marketing & Leadership \u2013 1 Day Workshop in Vancouver$

Empower your marketing leadership with AI-driven insights, automation, and new ways of thinking about digital strategy
About this Event

Group Discounts:

Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.

Learning Objectives

Understand how AI is transforming marketing workflows
Use AI tools to increase efficiency and creative output
Make informed, data-driven marketing decisions
Design customer-centric personalization strategies
Lead digital teams with clarity and confidence
Build a realistic AI adoption and leadership development plan

Target Audience

Marketing Managers & Digital Strategists
Team Leads & Business Leaders
Brand, Campaign & Content Professionals
Entrepreneurs and Innovation Teams
Anyone aiming to use AI to enhance marketing outcomes

Why Choose This Course?

Marketing is evolving fast — and professionals need both AI capability and leadership clarity to stay competitive. This course shows you how to combine strategic thinking with AI-driven execution to improve performance, creativity, and decision-making.

You will leave with practical workflows, leadership strategies, and a personalized action plan they can apply immediately.

Want to train your entire team?
In-house sessions can be customized to your industry, tools, brand, and campaign workflows to ensure direct real-world impact.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Agenda
Module 1: Understanding AI in Modern Marketing

Info: • What AI can and cannot do in marketing
• Trends shaping digital customer behavior
• The shift from manual execution to assisted intelligence
• Icebreaker Activity

Module 2: Practical AI Tools for Marketing Workflows

Info: • AI for research, content creation, and messaging
• Streamlining campaign planning and reporting
• Improving daily marketing efficiency
• Activity

Module 3: Customer Experience & Personalization

Info: • Using AI to segment and personalize communication
• Enhancing engagement through adaptive content
• Creating consistent multi-channel experience
• Role Play

Module 4: Data-Driven Marketing & Decision Making

Info: • Turning marketing data into actionable insights
• Measuring campaign performance intelligently
• Predictive thinking and optimization loops
• Case Study

Module 5: Marketing Automation & Scaling Strategies

Info: • Automating repetitive marketing workflows
• Reducing manual tasks and improving speed-to-market
• When automation supports vs. harms customer experience
• Simulation

Module 6: Digital Leadership & Team Enablement

Info: • Guiding teams through AI adoption and workflow change
• Building digital confidence and collaboration
• Encouraging innovation and responsible use
• Group Brainstorm Activity

Module 7: Strategic Action Planning

Info: • Identifying high-impact AI opportunities in your organization
• Setting realistic next steps for adoption
• Creating metrics for improvement and leadership growth
• Action Plan Review