About this Event
What happens when you hand a microphone to one of Canada’s most celebrated, award-winning creatives? We’re about to find out.
Join Edelman Global ECD Andrew Simon on April 29 at the Arts & Letters Club for In Conversation With Christina Yu - Partner and CCO at Lifelong Crush, Top 100 thought leader, and, yes, even a Canadian Screen Award-winning filmmaker. With a career at some of the country’s top agencies, Christina will share what it really takes to thrive in this wacky industry we call home.
Come for the stories. Stay for the drinks.
TICKETS
- ADCC Professional Member - free
- ADCC Next Generation Member - free
- ADCC Student Member - free
- ADCC Corporate Member - $10 plus HST
- Non-Member - $15 plus HST
ABOUT CHRISTINA YU
Christina Yu is a Cannes Lion-winning creative, film director and Partner & Chief Creative Officer at Lifelong Crush, known for building ideas that capture attention, spark conversation, and turn brands into consumer crushes.
At Lifelong Crush, Christina is helping build one of Canada’s fastest-rising creative agencies. The work has earned Effie Awards for effectiveness and back-to-back podium finishes as one of Strategy’s Small Agencies of the Year.
Earlier in her career, Christina created breakthrough work for brands including Flow 93.5, Pepsi and FedEx before launching Capital One in Canada with the disruptive “Hand in My Pocket” campaign, achieving a 93% recall rate. Since then, her work has spanned blue-chip brands including Stella Artois, Audi, Johnson & Johnson, Virgin and Kruger.
She has also helped shape some of the industry’s most admired creative cultures, including leadership roles at Rethink Canada and co-founding Red Urban within the DDB network.
Christina mentors the next generation of creative talent as a frequent industry speaker and visiting professor at OCAD University. At home, she’s happily outperformed by her twin sons in soccer, Roblox and fishing on the Bay of Quinte.
Agenda
?: 06:00 PM
Doors open
?: 06:30 PM - 07:15 PM
Conversation with Christina
?: 07:15 PM - 07:30 PM
Audience Q&A
Info: Your chance to have your questions answered by Christina
Event Venue & Nearby Stays
Arts & Letters Club, 14 Elm Street, Toronto, Canada
CAD 16.95
