Name: Improving Sales Performance and Business Development Results.
Start: 2026-03-26T08:00:00+00:00
End: 2026-03-26T10:30:00+00:00
Location: C4DI

Improving Sales Performance and Business Development Results.

A practical, commercially focused event for professionals responsible for sales and business development. Five speakers. Five perspectives.
About this Event

2026 will reward organisations that execute business development with discipline, focus, and commercial intent.

This event is built for professionals who carry direct responsibility for sales performance and business development results. The emphasis is practical, applied, and outcomes-driven.

Across five focused sessions, experienced speakers will share how they are sharpening sales and business development performance to win work, protect margin, and build sustainable revenue into 2026.

This is not a motivational sales event. It is a commercial working session for people who need business development to deliver.

Who Should Attend

• Business owners and founders

• Sales directors and sales managers

• Heads of business development

• Commercial and revenue leaders

• Senior professionals accountable for winning work

If business development sits within your remit, this event is designed for you.

What You Will Gain

• Clear insight into what is changing in sales and business development as 2026 approaches

• Practical ways to improve business development effectiveness and sales performance

• Different commercial perspectives, from strategy through to execution

• Actions that can be applied immediately to current sales and business development activity

• Greater clarity on where to focus time, effort, and investment for growth

Event Format

• Five speakers

• Five distinct perspectives on sales and business development

• Short, focused, high-impact sessions

• Commercial, practical, and grounded in real experience

Why Attend

Many organisations talk about growth. Fewer build consistent business development capability.

This event brings together people who are actively involved in selling and revenue growth, sharing what is working, what needs to change, and where focus must sharpen for a successful 2026.

Speakers

Five speakers from sales leadership, business development, and commercial growth roles.

Speaker announcements coming soon.

Who This Is Not For

• Those looking for generic sales motivation

• Those without responsibility for business development or revenue

• Those seeking theory without commercial application

Looking Ahead to 2026

Strong business development performance will separate high-growth organisations from the rest. This event is about building that advantage.