Immersive Storytelling for Business: Turning Legacy into Spatial Experience

How do you transform decades of brand heritage into immersive experiences that audiences can step into, feel, and remember?

For many creative teams, the challenge isn’t creativity — it’s framing the project, defining the scope, and understanding what’s realistically achievable within a budget.

This full‑day, hands‑on workshop gives creative producers, agency directors and in‑house marketing teams the tools to turn organisational heritage, archives and identity into client‑ready immersive concepts, using AI, game engines and spatial storytelling.

Designed for teams responding to brand and heritage briefs, the Lab focuses on practicality, clarity and commercial application — not just inspiration.

This session is designed for professionals who create stories for brands, audiences and clients, including:

• Creative directors & producers in agencies
• In‑house brand, marketing, design and communications leads
• Anyone tasked with unlocking the value of organisational legacy

If you’ve ever needed to answer:

This event is for you.

By the end of the day, you will walk away with:

• A clear framework for immersive heritage projects: How to turn archives, identity and brand stories into experience‑ready ideas.

• AI‑to‑3D workflows for rapid visualisation: See how old photographs, documents and assets can become living spatial objects.

• Hands‑on Unreal Engine prototyping: Collaboratively build simple immersive scenes to test concepts fast.

• Understanding of immersive deployment formats: 360 projection, XR, interactive environments — what each requires, and when to use them.

• A budget & scope template for your own project: Learn how to build realistic cost structures, timelines and scoping documents.

• A draft concept you can pitch internally or to a client: Leave with something tangible, visual, and commercially presentable.

Heritage‑driven brand storytelling is growing — but most organisations and agencies lack:

• A clear production framework
• The language to explain immersive concepts to stakeholders
• An understanding of what costs what
• Tools to prototype ideas quickly
• A way to turn legacy into strategic value, not nostalgia

This workshop solves those problems by bridging creativity, technology, and commercial clarity.

By the end of the workshop, you will have:

• A draft immersive heritage concept
• A visual prototype or mood board
• A structured scope of work
• A clear budget framework
• A deployment recommendation
• The confidence to pitch immersive concepts with clarity and costed structure

If your organisation — or your clients — have rich heritage, deep archives, or powerful brand stories, this workshop will show you how to turn that into immersive, interactive value.

Event Venue & Nearby Stays

HOST Salford, MediaCity UK, Salford, United Kingdom

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