Human-AI Workflows for Modern Marketing

As LLMs grow more sophisticated and native AI capabilities embed themselves into everyday marketing platforms, the traditional marketing workflow is being entirely rewritten, not replaced. AI is shifting our processes, and the value marketers bring as strategic decision-makers, storytellers, and high-level planners is more critical now than ever before.

In this collaborative session, marketing leaders will map out evolved workflows across three critical domains:

• The AI Trust Ecosystem: How marketing leaders are adapting strategic workflows to activate data, SEO/AEO/GEO, structured content, 3rd-party credibility, and AI as an integrated system, to earn the trust, visibility, mentions, and citations that drive real business growth, not just links and traffic.
• The Content Factory: How content creation workflows have changed from blank-page ideation to AI-assisted curation, personalization, and rapid scaling - without losing human authenticity
• Agile Website & App Design: How AI tools are accelerating the design, prototyping, and optimization workflows, turning web development into a highly iterative, strategic playground.

Attendees will leave with practical ideas for restructuring their workflows, blending human judgment with machine efficiency, and thriving as strategic leaders in an AI-augmented marketing ecosystem.

Felicity Tao, Co-Founder and Managing Partner of daoflo

Felicity is a marketing and communications executive with over 20 years of experience transforming how organizations communicate, market, and grow. Her track record spans agency leadership, enterprise marketing, and nonprofit transformation.

At Greater Cincinnati Foundation, she led a comprehensive brand transformation that established the organization as the region’s #1 nonprofit brand and increased donor contributions significantly through narrative strategy, data-driven storytelling, and stakeholder engagement.

She spearheaded digital transformation at Cincinnati Bell/CBTS, integrating modern marketing technologies with the CRM ecosystem while building the company’s social media and thought-leadership engine from the ground up.

At DNA Diagnostics Center, Felicity helped establish the #1 brand in the private genetic testing industry, achieving more than 50% market share through performance-driven digital marketing and emerging technologies.

Felicity is also the co-founder and managing partner of daoflo, an AI-amplified agency focused on modern marketing communications, AI strategy consulting, and intelligent systems that help organizations turn strategy into measurable results faster and more effectively.

Gina Bonar, Founder of 5 Whys Marketing

Gina is founder of 5 Whys Marketing, where she leads digital strategy, content development, and AI visibility work for B2B clients.  Her career spans agency work at Golin, senior marketing roles at Deloitte and other world-class organizations. Her work has earned back-to-back AMA Cincinnati Pinnacle Awards: 1st Place for Best Content Marketing (2025) and 2nd Place for Best Digital Strategy (2026), from AMA Cincinnati, one of the top three AMA chapters among 70 across North America for three years running. She holds an M.S. in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism and an MBA from Northwestern’s Kellogg School of Management.

Audrey Ronis-Tobin, Director of Marketing at CoStrategix

Audrey is a growth-oriented marketing executive with extensive experience across numerous industries in driving brand visibility, integrated marketing strategies, and customer success. She is the Director of Marketing for CoStrategix, a strategy-led IT engineering firm that helps companies: 

• Architect trusted data foundations to unlock business intelligence
• Build scalable digital products that drive customer engagement
• Engineer AI-driven workflows to optimize operational efficiency

With a strong commitment to community, she also serves on the Board of Directors for AMA Cincinnati, where she spearheads a program that connects marketing professionals with non-profits and startups. She has an MBA from NYU’s Stern School of Business.

Event Notes:

• This is a HYBRID event! You will be asked to designate whether you plan to attend in person or virtually. Lunch will be served for those that attend in-person at OfficeKey Rookwood, 4030 Smith Road, Cincinnati, OH 45209. If you are attending virtually, the Zoom access information will be provided to registered emails shortly before the meeting start time.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Learn more at AMACincinnati.org

Event Venue & Nearby Stays

OfficeKey Rookwood, 4030 Smith Road, Cincinnati, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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