How You Create is How You Lead

Starting a business is often described as “figuring it out as you go.”
But that phrase hides a harder truth: most entrepreneurs don’t realize how much their personal habits shape their leadership. The same instincts that make you a confident creator can also trip you up when building a business.

If you’ve ever wondered why certain parts of entrepreneurship come naturally while others feel draining, this lab is your mirror. How You Create is How You Lead is designed to help you see the patterns in how you plan, communicate, and follow through. This insight will help you lead with clarity instead of defaulting to chaos.

Through a mix of creative experimentation, reflection, and group collaboration, you’ll explore the three core archetypes of entrepreneurship. The Doer, Dreamer, and Improviser.

Each archetype carries distinct strengths and blind spots:

• The Doer thrives on execution but may resist uncertainty.
• The Dreamer sees endless possibility but struggles to ground ideas.
• The Improviser adapts with ease but can lose focus in the process.

Using guided exercises, you’ll uncover your dominant tendencies and learn when to lean on others’ strengths instead of trying to do it all alone. The session bridges creativity and strategy, helping you translate insight into practical business leadership.

• A deeper understanding of how your creative instincts shape your leadership style
• Language to identify your entrepreneurial archetype and how it impacts your decision-making
• Tools to delegate, collaborate, and design a business that supports your natural rhythms
• A tangible creative artifact that captures your process and a journal to connect it to your business plan

This lab is for:

• Early-stage entrepreneurs who feel overwhelmed by “wearing all the hats”
• Creatives and solopreneurs who want to understand their business habits
• Established founders seeking sustainable growth through better self-awareness
• Anyone curious about how creativity and leadership intertwine

Nicole Kurtz, founder of Aducate Digital, a Creative Business Development Studio where strategy gets creative. Nicole’s interactive experiences teach entrepreneurs how to build a habit of creative problem-solving so they can lead with clarity, focus, and resilience.

You can park in any of the Bounce visitor, tenant, or member lots shown on the map. Anything outside those areas isn’t managed by Bounce and could result in a private ticket.
Accessible parking is available right at the main entrance, labeled “Bounce short-term visitor parking.”

We’ll be capturing moments from this event through photos and video to help share the story of Aducate Digital’s work. By being here, you’re giving permission to be photographed or recorded and for your image to be used in future promotional materials without compensation or credit.

If that raises any concerns for you, please reach out before or during the event so we can accommodate you.

Info: A guided hands-on creative activity using the Riso printing process to explore how you handle uncertainty, structure, and completion.

Info: Take a breather, grab lunch, and let your ideas settle before diving into strategy.

Info: Apply your Doer, Dreamer, or Improviser Archetype insights to real-world business scenarios. See how your natural tendencies shape your approach to problem-solving and planning.

Event Venue & Nearby Stays

Bounce Innovation Hub, 526 South Main Street, Akron, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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