How to network without embarrassment and say hello to new opportunities

How to network without embarrassment and say hello to new opportunities

Making 'connections', going to networking drinks and 'reaching out' to contacts... Anyone feel a little bit nervous?

While professional networking might do wonders for your career, the idea of putting yourself out there with strangers to further your trip up the professional ladder can be nerve-racking.

This following explains why many of us steer clear of this popular business activity.

A recent female magazine poll revealed that 77% of us don't feel comfortable networking and only half of us have ever attended a networking event.

HOWEVER, on the other end of the spectrum?

Enter Los Angeles. Now that's a city that knows how to network without shame. Ordering your morning matcha at the local coffee shop and you get chatting to someone in the queue? You've probably just made a useful Hollywood connection.

Milling around with your fellow yogis after a class? There's another! And it all adds up. Love it or hate it, most of us hate it, there's no two ways about it: networking is a pivotal part of job progression. So even if you find it awkward, phoney and painfully awkward, it's time to make friends with this social nemesis and understand that it’s not so scary.

Here's how to make it work for you...

A lot of us mistakenly believe that we need to be clinking glasses with CEOS to be any good at networking, but in reality, it's actually about connecting with people who will be 'incredibly supportive of you or the mission you're on',

Don't overlook your existing contacts, the company supply chain or even someone who isn’t directly associated with your circle. Often, they'll be the people you naturally feel comfortable around, helping you to make a more authentic approach. Someone who knows you is going to be an 'easier pitch' than a stranger.

Engage with people online.

Social media is your friend when it comes to finding new contacts. LinkedIn is one very popular and largely effective choice, but you can also engage with online communities related to your field. Doing so helps you to 'connect with like-minded individuals and gradually build relationships through shared discussions and common interests'.

Whether you find these communities on Instagram, TikTok or elsewhere will depend on your career path and the professional social media platform of choice.

Keep it casual.

Networking doesn't have to be a stuffy affair. Consider getting coffee with colleagues and seeking out more informal, social mixers. These events provide a relaxed atmosphere for networking and connecting with people in a casual setting that makes conversations more natural, this is a good jumping off platform for the real thing. This will help with your soft skills and how you feel in large group situations. If corporate settings make you feel nervous, remember it's not just you - other attendees probably feel the same way, too.

Pick in real life events wisely.

Virtual connections are a good starting point, but it's meeting people in person that builds real trust. And as intimidating as IRL events may seem, doing your research can help you feel more confident. Ask what the event size will be and opt for smaller meets – or choose events being held in local or familiar venues.

In real life is less uncomfortable than cold calling digitally. "The realness of in-person events helps conversations flow, allows for stronger rapport and creates memorable interactions,'

Plan ahead.

To give yourself the best shot at success, think of one or two questions that you might want to ask, try and find out who'll be there if it's an IRL event - and who you're keen to talk to - ahead of time.

If you find group scenarios intimidating, ask a colleague or contact if they're free to join you. Once there, take some time to study the room before introducing yourself to a smaller group. It's like Taylor Swift says (okay, fine, Benjamin Franklin), 'If you fail to plan, you plan to fail.'

Embrace the vulnerability.

Even if you stick to every single piece of advice out there, it's quite natural to feel uncomfortable when you're trying something new and working on personal growth. If you get those butterflies in your stomach or feel awkward, reframe the discomfort as a positive sign that you're pushing yourself out of your comfort zone.

Yes, networking can be exhilarating, effective, enjoyable, and embarrassing all at the same time. But a bad move is not giving yourself the chance to see what you can achieve when you start exploring your connections.

The event will take place face-to-face in Mead, Hamilton Centre, Brunel University London.

*Parking for Mentors Industry – please note that this is Graduation ceremony week so do arrive early to get parking.

Event Venue & Nearby Stays

Brunel University London, Kingston Lane, London, United Kingdom