How to Master Market Research for Your Business

As entrepreneurs, we are generally full of grand ideas, innovative solutions, and the next brilliant business model.

However, just because we have great ideas, doesn't mean they will all work. So how do we manage risk while pursuing our entrepreneurial ingenuity? The answer is validation through market research! This workshop is designed to guide entrepreneurs through the process of conducting market research to validate their business strategies and gather critical customer insights. We will explore the importance of this process while learning what steps to take and what to avoid when it comes to market research, how to analyze the data, and implement it into your strategies.

Key takeaways:

• Learn the importance of conducting market research as an entrepreneur
• Explore research tactics and best practices
• Understand how to analyze the data and use it to inform your strategies
• Gather informative customer insights that will drive business growth

Charlie (she/they) is a self–described wanderpreneur and loves exploring our human relationships with work. She specializes in strategic alignment and supporting individuals and organizations in orienting to their Core Purpose & Values. She has her MBA and teaches strategy and leadership as an Adjunct Professor. Charlie mentors leaders, entrepreneurs, and anyone interested in aligning their work.

Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.

How are we different from other financial institutions?

The UMLF helps people who:

• Are just starting out and don’t have an operating history
• Don’t have enough collateral for a conventional loan
• Have had life events that have had a negative impact on credit scores

We are designed to support business owners by offering small business microloans and free business education and advising. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital. Learn more at www.umlf.org

Event Venue

Online