About this Event
New Gallup data shows a major shift in drinking behavior. Only 54% of Americans report drinking alcohol — the lowest level in 90 years. At the same time, premium spirits are outpacing value segments 3x, signaling a clear shift toward quality and intention.
While mocktails meet demand, they often come with lower margins, and non-alcoholic spirits introduce challenges around shelf life and consistency. Bars are navigating a growing gap between zero-proof mocktails and full-strength cocktails.
The opportunity lies in bridging that gap, delivering full-strength cocktails aligned with modern wellness expectations.
Holistic Spirits is leading this shift as the first full-strength spirits brand built with intentional botanicals and science-backed trials that prove Origen Vodka and Harmony Gin are up to 500% less toxic than traditional spirits.
Please bring cash to tip bartenders please!!
Event Venue & Nearby Stays
Polite Provisions, 4696 30th Street, San Diego, United States
USD 0.00
