About this Event
This is a 12-week, hands-on program designed for teens and youth who are curious about creativity, content, and how brands actually work in the real world.
GLO Collective is not a lecture-style class.
It’s a small-group creative lab where participants learn by building, creating, and presenting their own ideas in a guided and supportive environment.
Over 12 weeks, participants will:
- Learn how branding and marketing work (in a real, practical way)
- Create their own “brand” or creative concept
- Develop content (short-form, visual, storytelling)
- Understand how social platforms actually grow
- Build confidence in presenting ideas and thinking creatively
Program Structure:
- Duration: 12 weeks
- Sessions: 1x per week (60–90 minutes)
- Format: Guided learning + hands-on activities
- Group Size: Small and intentionally limited (max 20 seats/group)
What they'll walk away with:
- Build a personal brand or creative concept
- Create multiple pieces of content
- Develop stronger confidence and communication skills
- Present their work in a final showcase
Who It's For:
- Ages 12–18
- Creative, curious, or exploring future interests
- Interested in content, business, or media
Final Showcase
At the end of the program, participants will have the opportunity to present their work in a small showcase setting for parents and invited guests.
Agenda
Week 1 - Intro + Identity
Info: What is a brand (simple, real examples). They will be able to answer "if you were a brand, what would you be?"
Week 2 - Audience + Positioning
Info: Who are you talking to? We go over why some content works, and some do not.
Week 3 - Content Basics
Info: What makes content engaging? We introduce the kids to Instagram and TikTok algorithms and go over what a "hook" is and "visuals"
Week 4 - Content Creation Day
Info: Filming basics (phone is good enough)
Week 5 - Editing + Storytelling
Info: Simple editing apps are introduced plus brainstorming on captions, discussing "pace"
Week 6 - Consistency + Content Systems
Info: We discuss why consistency matters and how to create a simple content plan so the posts are more intentional
Week 7 - Trends vs Originality
Info: We discuss how trends work and when to follow vs. create.
Week 8 - Brand Visuals + Aesthetic
Info: We discuss colours, vibe, feel. We go over why some pages look "put together" and why
Week 9 - Growth Basics
Info: We discuss what actually grows. We'll go over account engagement vs activity
Week 10 - Confidence + Presentation
Info: Utilizing what they've known, they will be discussing their ideas/campaigns and design their Showcase invitations
Week 11 - Final Project Build
Info: They will learn how to refine their brand + content and prepare for the Showcase
Week 12 - Final Showcase
Info: You will have the privilege of seeing the hard work your kids have put in and how much they've learned over the 12 week course.
Event Venue & Nearby Stays
Calgary Public Library - Giuffre Family Library, 3223 14 Street Southwest, Calgary, Canada
CAD 378.00
